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Irina Shayk is the Face of Tory Burch Spring Summer 2025 Eyewear

The new collection introduces sculptural shapes, performance references, and bio-based materials

April 29, 2025
in Ad Campaigns, Elite Models, Eyewear, Irina Shayk, Models 1, Spring Summer 2025 Campaigns, The Society Management, Tory Burch
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Tory Burch
©TORY BURCH

Fashion house Tory Burch introduces its Spring Summer 2025 eyewear range through a campaign fronted by supermodel Irina Shayk, where angular cuts and athletic references define a collection grounded in structure and contrast. From wraparound visors to refined cat-eyes, each piece finds its shape through material innovation and detailed construction.

EYEWEAR

The TY5015M model, first introduced on the Spring 2024 runway, leads the performance-driven segment of the collection. The shield-style frame channels ‘90s sportswear cues through a single lens construction, aerodynamic curves, and lightweight metalwork. Lens shades such as orange, navy, and brown give the model a punch of color, while adjustable nose pads and slim arms tipped with a T emblem ensure both comfort and control.

Tory Burch
©TORY BURCH

Kira eyewear brings dimension through embossed detailing and sculpted profiles. The TY7221U and TY2155U models feature wide temples with Tory Burch’s chevron quilting pressed into bio-acetate, engineered with a minimum of 59% carbon from plant sources. Variants range from greenish-grey tones to layered tortoiseshells. The TY7216U and TY7217U add beveled acetate finishes and cat-eye or oversized frames to the Kira family, some available with polarized lenses. The designs accommodate a wide range of face shapes with Universal fit specifications.

The Eleanor group moves in a cleaner direction, prioritizing sharp metal frames and minimal branding. TY6114 and TY1091 maintain pilot silhouettes with double bridges and subtle linear accents. Color options include classic metal tones – gold, silver, and black – paired with lightly tinted lenses or rim inserts made of monogrammed leather.

Eyewear
©TORY BURCH

Miller and Pierced models deliver a sense of architectural transparency. TY2159U shows its core wiring through translucent temples, while the TY6115 references the Pierced shoe line with slender metal arms that appear to pass through the frame front. The cat-eye frame remains a constant in both styles, updated with two-tone finishes such as black with silver or green with matching lenses.

The Monogram Textured range continues the focus on engineered form, with rounded square and rectangular profiles. TY7218U and TY7219U feature acetate fronts and nylon-based temples, both with carbon composition drawn from plant sources. A small T Monogram embossing lines the interior of each arm, and shades like milky pink, purple, or green offer visual contrast.

Eyewear
©TORY BURCH

TY7220D introduces a tailored option for wearers with low nose bridges, expanding the Asian Design Collection. The structure adjusts the nose pads and frame curve for improved fit, while continuing the Miller line’s soft cat-eye shape. Transparent colorways in pink and washed black provide subtle contrast between lens and frame.

All acetate-based models in the Tory Burch SS25 lineup use bio-based material engineered with at least 59% carbon content from non-fossil sources. This manufacturing choice reflects a material shift across the collection, with sustainability positioned through design choices rather than slogans.

The Tory Burch Spring Summer 2025 eyewear collection distills references from sport, industrial design, and archival codes into a precise catalog of frames.

Tags: ad campaignseyewearss25supermodels
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

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