ANDAM has announced the eleven finalists for its 2025 Fashion Awards, setting the stage for one of the most anticipated events in Paris this June. With the final jury presentation scheduled for June 30 and the ceremony following at 7 PM CEST, this edition reinforces the awards’ position as a key platform for designers redefining the future of fashion.
The finalists for this year include Zomer, Alain Paul, Egonlab, Meryll Rogge, and Willy Chavarria, each nominated for the ANDAM Grand Prize of €300,000 or the Special Prize of €100,000. The Pierre Bergé Prize, which grants €100,000, will see Burc Akyol, Jeanne Friot, and Mouty competing alongside Panconesi, Philéo, and Sarahlevy. Each brand brings a distinct vision and approach to design, shaped by both creative drive and a strategic understanding of today’s fashion system.
Nathalie Dufour, founder and director of ANDAM, described the finalists as a group defined by resourcefulness and precision. She emphasized how this new generation of designers responded to the moment by finding new ways to establish and grow their brands. The 2025 shortlist reflects what Dufour identified as a shift toward models that address fashion’s current business realities while retaining a strong point of view.
Sidney Toledano, President of the Institut Français de la Mode and Senior Advisor to the LVMH Chairman and CEO, reinforced this observation. He praised the ability of the selected designers to combine originality with relevance, noting that their proposals addressed issues shaping the industry today. For Toledano, the strength of the submissions signaled an encouraging outlook for where fashion might head next, driven by designers who can think commercially while still taking risks in form and presentation.
The ANDAM Awards offer more than financial support. Through its network of sponsors and industry collaborators, the program provides finalists with access to tools that support both short-term visibility and long-term growth. Balenciaga will open its inventory of raw materials and fabrics through its Powered by Balenciaga initiative. Longchamp will contribute deadstock leather and textiles as part of its Re-Play program, an internal system designed to rethink material use. Mytheresa will connect finalists with its digital leadership team for strategic working sessions, while OTB will host an in-person workshop in Paris focused on sustainability methods across design and production. Swarovski will invite finalists into its showroom, introducing them to creative applications of crystal, and Tomorrow will offer brand-specific guidance in remote mentoring sessions centered on merchandising, sales, and financial planning. Designers based in France will also receive access to the IFM Accelerator Program and financial consultation through the French lending institution IFCIC.
These resources stand alongside the main prize structure, giving every finalist tools to refine their structure and sharpen their growth model. Five fellowship winners will receive specially designed trophies by Alexandre Mattiussi, the 2015 Grand Prize winner and founder of AMI. His participation reinforces the continuity between past winners and the incoming generation, proof that the award does more than recognize promise.
