For SS26 Courrèges walks away from the white cube and heads into the Paris streets. Nicolas Di Felice hands over the creative lens to his cast of muses, inviting them to take control of the camera. Inspired by the “Mirrors of Paris” selfie phenomenon, the campaign becomes a collective portrait. Eighteen individuals, including Apolline Rocco Fohrer, Elodie Guipaud, Axel Gay, TOCCORORO, and Paul Barge, document themselves in reflective surfaces scattered across the city. Their images pull the collection into everyday life, framing Courrèges clothing against monuments, graffiti, traffic, and tiled sidewalks.
This shift in authorship echoes the collection’s approach to design. Di Felice builds each look by pulling details from one archetype into another, letting functionality and tailoring overlap. He uses the belt and buckle of a trench coat as a modular element: it appears across cut-out tops, bubble-cut blousons, and the waist of fitted lycra pants. The design creates visual consistency without relying on repetition, and it ties into the concept of layering codes rather than separating them.
Courrèges reworks several familiar references this season. The 1964 cap sleeve adds sharpness to a full-length polo dress and men’s tees. A boxy football jersey appears styled with a maxi skirt. Houndstooth tweed, scaled into a mini-skort, builds contrast without distraction. Di Felice lets the tension between precision and ease play out across both men’s and women’s looks, shifting proportions and materials to suit each silhouette rather than separating by category.
Footwear and accessories echo this adaptable rhythm. The new Strip bag folds into itself with magnetic flaps and closes with a clasp, while a built-in zipper pocket offers extra security. It feels like a functional object made for actual daily use, not just styling. Shoes reference Courrèges’ own archive: glove-fit boots update the 1965 flat silhouette, while kitten heels peek from beneath flared pants. These choices keep the collection grounded in mobility, offering low heels and soft construction as alternatives to rigid forms.
Color gives the collection its final coherence. Instead of dramatic contrasts, Di Felice works with muted tones: translucent mint, bon-ton beige, and powder pink suggest summer without leaning on cliché. These shades work across both polished and casual pieces, allowing the wearer to shape their own balance between effort and ease.
By shifting the shoot from studio control to the spontaneous angles of smartphone selfies, Courrèges builds a campaign that reflects the tone of the collection itself. The images show garments worn in motion, in the middle of errands or passing through quiet corners of the city. The muses become editors, turning the camera on themselves, and the collection finds its rhythm through that exchange.
