Fresh off the success of the DSCENE x D’Puglia Art Residency in Puglia, the spirit of the initiative set sail once again, this time aboard The Experience of a Lifetime, a curated voyage hosted by Imperial Moto powered by Parea Travel aboard Evrima, The Ritz-Carlton Yacht Collection. Continuing its mission of purposeful cultural activation, D’Puglia joined the journey as an official partner, bringing its focus on heritage, storytelling, and sustainability to a new, international stage.
Sailing from Nice to Italy with stops in Cannes and Monte Carlo, the trip unfolded as more than just a luxury cruise, it became a moving platform for dialogue and impact. With Imperial Moto and Parea at the helm of the onboard experience, the Evrima yacht hosted an eclectic mix of collaborators and visionaries including LuxNomadic, Nikki Beach, Lucia Cannes, Delilah, The h.wood Group, DraftKings, and Dolce & Gabbana, and more. But among the champagne flutes and Grand Prix glamour, D’Puglia’s presence was about grounding the moment in meaning.
As the ship’s itinerary wove through festival parties, pop-ups, and late-night sets hosted by Matt McKenna and JB Smoove, one afternoon stood apart: a poolside gathering and Italian dinner hosted by Dame Helen Mirren in support of Save the Olives. This partnership brought urgent attention to the devastation of ancient olive trees in Southern Italy, many of which have been lost to Xylella fastidiosa. These trees, millennia-old sentinels of Mediterranean culture, represent more than agriculture. They are memory, ancestry, and resistance rooted in soil.
For D’Puglia, this moment at sea marked a continuation of what began on land: a belief that culture moves best when it’s intentional, mobile, and rooted in care. Just weeks earlier, the collective had gathered in Castro with DSCENE Magazine to host international artists for a month-long residency, transforming the region’s quiet rhythms into new works of art and narrative. That energy carried aboard Evrima, translating local context into global connection. Among poolside DJ sets and F1 celebrations, their presence reminded guests that meaningful experiences don’t end with the party, they echo through purpose.
By the time Evrima sailed toward its final port, D’Puglia had proved something essential: that culture doesn’t need a fixed location to make impact. It only needs intention, collaboration, and the right moment to spark something lasting. From residency to yacht, field to sea, D’Puglia continues to move, anchored not by place, but by purpose.
