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FENDI Fall Winter 2025.26 Revisits Craft Through a Century of Design

FENDI builds its latest collection through material shifts and stories passed across generations.

July 18, 2025
in Ad Campaigns, Fall Winter 2025.26 Menswear, Fall Winter 2025.26 Womenswear, Fendi
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FENDI Fall Winter 2025.26 Revisits Craft Through a Century of Design
Courtesy of FENDI

FENDI releases its Fall Winter 2025.26 campaign through a vision shaped by memory, family, and form. Silvia Venturini Fendi avoids relying on physical archives and instead turns to personal recollection to guide the House through its centenary year. “FENDI reminds me of the future,” she says, marking the moment with energy and emotion that stretch across generations.

The new Spazio FENDI in Milan evokes the historic salons on Via Borgognona in Rome, where her grandparents founded the House in 1925. In that original space, the five Fendi sisters worked and lived surrounded by layered fabrics, chandeliers, and conversation. These details return as cues for how people once experienced FENDI in motion. Clients filled the salon by day; film stars drifted through by night. The space existed in constant transformation, carrying the stories that shaped FENDI into something personal and shared.

Courtesy of FENDI

The new collection follows this rhythm. From the opening silhouette, the clothing leads with shape and texture. A flared coat doubles as a dress, cinched with a slim gold belt. Surfaces shift from smooth to intricate. Techniques such as intarsia, honeycomb, and Gheronato patchwork give shearlings the look of mink, sable, and fox, while using different materials entirely. Shapes evoke memory but not repetition. Flounced jackets and satin skirts curve into hourglass forms. Marbled plissé and ribbed knits finish with curled hems. Patchworked eel and lamb leather create structured skirts. Menswear fabrics cut into raw-edge coats hide tailored martingales underneath. Color develops like a Roman dusk: laurel, graphite, cinnamon, and bubblegum pass through every layer of the collection.

FENDI tailoring reaches a clear peak in blazers with bracelet-length sleeves and narrow trousers. Boiled wool coats reveal sharp satin lapels. Trench coats arrive in soft lambskin or with collars built from pleated taffeta. Cabans in powder shades introduce compact menswear shapes.

Accessories move with the same sense of transformation. The FENDI Giano debuts as a curved purse that opens and shifts from a clutch to a shoulder bag. It appears in two-tone calfskin with a FENDI squirrel emblem on one side and the image of Janus on the other. The Spy Bag returns in a softer version with a twisted handle and shearling in pastel shades. The Mamma Baguette and Peekaboo Soft evolve through disco sequins, fluted suede, and shearling intarsia. A leopard-pattern watersnake Baguette and a mirrored embroidered edition carry the line into more saturated expression.

FENDI Fall Winter 2025.26 Revisits Craft Through a Century of Design
Courtesy of FENDI

Men’s accessories also carry a new softness. The FENDI Lui duffel bag arrives with a zip and rounded volume. A hobo in Cuoio Romano leather adds ease to structure, while metal FF hardware completes the shape. Throughout the collection, FENDI Maxi Charms appear in upcycled materials, shaped into figures that combine play with material reuse.

Footwear continues the exploration of shape and contrast. Women’s boots and slippers feature satin and eel leather, built on wedge and hooked heels edged in polished metal. Men’s desert boots arrive in wild shearling and soft lambskin, keeping the focus on material and form.

Courtesy of FENDI

Jewelry, designed by Delfina Delettrez Fendi, introduces texture through shimmer and movement. Snake chain collars, chandelier earrings, and silver obelisk pendants form part of a series that reflects both weight and fluidity. Ball chain necklaces bring shape into the men’s line with the same measured detail.

FENDI’s Fall Winter 2025.26 collection focuses on material, memory, and motion. Across ready-to-wear, accessories, and jewelry, every piece reflects how the House continues to move forward by working through what it has already lived.

Tags: ad campaignsFendiFW25menswearWomenswear
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