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Miu Miu Introduces Fall Winter 2025 with a Confident Cast

Miu Miu’s Fall 2025 collection features Kylie Jenner, Towa Bird, Lou Doillon, Rila Fukushima, Myha’la, Yura Romaniuk, and Cortisa Star in portraits of modern femininity.

July 22, 2025
in Ad Campaigns, Fall Winter 2025.26 Womenswear, Kylie Jenner, Lou Doillon, Miu Miu, Petra Collins
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Miu Miu Introduces Fall Winter 2025 with a Confident Cast
Courtesy of Miu Miu

Miu Miu presents its Fall Winter 2025 campaign, Femininities, through a clear focus on self-definition. The collection draws from femininity as a flexible concept, shaped through wardrobe choices that trace lines between past and present. The campaign features a bold, multi-disciplinary cast: entrepreneur Kylie Jenner, musician Towa Bird, actress and singer Lou Doillon, actress and model Rila Fukushima, actress Myha’la Herrold, artist and model Yura Romaniuk, and rapper Cortisa Star.

The portraits unfold against moiré silk in muted color tones, setting the stage for a conversation between the body and what surrounds it. Bras, knits, and satin dresses shape the body while referencing classic lingerie codes. Bias-cut skirts follow natural lines, while wool tailoring introduces a softened, sportier structure. The cut of each piece pulls the eye inward, not outward, allowing pastels and Lurex to carry their own weight across clean silhouettes.

Courtesy of Miu Miu
Miu Miu Introduces Fall Winter 2025 with a Confident Cast
Courtesy of Miu Miu

Traditional design elements return with updated rhythm. Straight-leg trousers, mid-length skirts, and knitwear build the wardrobe’s foundation. Their simplicity holds weight, especially when paired with shine or unexpected material shifts. Lurex threads sparkle through linings and surfaces, creating flickers of excess inside a largely grounded collection.

Fabric and color choices push the conversation forward. Mustard yellow, true red, forest green, and purple transform checked tailoring, giving weight to garments that might otherwise fade into uniformity. The color treatments never overpower the shape, but instead pull it into sharper view. Cut, texture, and print hold equal ground across the collection. Knit and satin contrast against felted wool, while soft textures provide a steady rhythm across tailored foundations.

Miu Miu Introduces Fall Winter 2025 with a Confident Cast
Courtesy of Miu Miu
Courtesy of Miu Miu

A sense of purpose runs through accessories. Cloche hats draw attention to the face, while brooches and stoles insert detail that guides the eye without overwhelming it. The footwear selection balances sharpness with volume, pointed-toe pumps, new sneakers, and sculpted knee-high boots each appear with quiet insistence. The Aventure bag returns with new seasonal additions, solidifying the accessories’ place within the collection’s rhythm.

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Tags: ad campaignscelebscollectionsFW25Miu MiuWomenswear
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