Billionaire Boys Club channels the influence of Jamaican sound system culture for FW25, drawing on the energy of dancehall, reggae, and lovers rock that shaped underground style in the 1970s and 1980s. The brand layers its street-dandy and galactic design codes with elements that speak to Kingston’s streets, London’s clubs, and New York’s creative hubs.
The season takes cues from the “Rockers” look and the distinctive polish of Caribbean dandies. Sportswear tailoring sits alongside utilitarian workwear, with details informed by vintage record sleeves, recording studios, and improvised party venues. Relaxed silhouettes appear throughout, paired with patched knits, gradient hoodies, and statement graphics inspired by the typography and color palettes of vinyl artwork and promotional flyers. Each piece feels rooted in the environments that nurtured this culture, from hand-painted lettering to textures reminiscent of well-worn music equipment.
The campaign focuses on Ronald “Uncle Ronnie” Jarrett, a respected figure in Jamaica’s sound system movement. His presence grounds the visuals in lived experience, bringing authenticity to the collection’s references. Shot in a documentary style, the imagery recalls the atmosphere of DIY sound systems and the intensity of soundclash events. The color and light evoke the Caribbean environment, from the sea to concrete streets to hillside neighborhoods, capturing the spaces where music shaped both style and identity.
Key designs for the season include the Club Cracked Leather Varsity Jacket, marked by textured applique patches and distressed finishes that convey a sense of history. The Script Nylon Check Puffer Jacket reinterprets tartan with updated proportions and a technical feel. Diamonds & Dollars denim workwear sets feature the brand’s “Diamond & Dollar” prints, reimagining traditional work garments with motifs that reference symbols of prosperity within a utilitarian framework. Each of these items reflects the tension and dialogue between function, performance, and visual storytelling.
The visual narrative extends beyond clothing. The photographs and portraits capture a collective memory tied to sound system culture, a record of how music has traveled, adapted, and reshaped itself across continents. This season, the brand frames that history through both fabric and image, showing how garments can carry the marks of a cultural movement just as surely as a vinyl record carries a bassline.
Billionaire Boys Club presents Fall Winter 2025 as a direct acknowledgment of the innovators, craftsmen, and style leaders who shaped this chapter of music culture. The collection honors Jamaica’s artists and “Astronauts,” a name given to the pioneers who pushed sound into new territory, while recognizing the influence they continue to have on a global creative youth.
