Elisabetta Franchi presents its FW25 campaign with Gisele Bündchen as the central figure. Photographed in Miami by Luigi & Iango, the series uses the city’s vibrancy to shape a narrative that connects directly with the energy of the collection. Bündchen carries the story with presence and emotion, turning each frame into a reflection of confidence and individuality.
The imagery explores contemporary femininity through a model who has long defined elegance and power. Bündchen’s gestures, posture, and gaze create depth beyond the clothes themselves, channeling a sense of freedom and self-awareness. Elisabetta Franchi sets her designs against this performance to underline the values that continue to guide the brand.
The collection emphasizes feminine silhouettes shaped with fluid volumes and refined details. Elisabetta Franchi crafts garments that move with ease while retaining a clear sense of structure. Sophistication comes through tailoring, cuts, and subtle finishes that make the collection cohesive without losing its edge.
In her own words, Elisabetta Franchi explains how she sees beauty as something powerful and instinctive. “I believe true beauty is a wild force born from love and courage. In my creations, I aim to evoke emotion and leave a lasting impact. Gisele embodies this spirit – she radiates authenticity and is a captivating force,” she says. Her description frames the campaign as more than fashion imagery; it becomes a statement of how design communicates values.
The campaign also speaks to the continuity of Elisabetta Franchi’s creative identity. Each season, the brand maintains its codes while refining them through new settings and collaborations. With Bündchen and Miami at the core of this campaign, Fall Winter 2025 builds a narrative that connects emotion, design, and place.
Through the combined vision of photographer duo Luigi & Iango, designer Elisabetta Franchi, and model Gisele Bündchen, the campaign becomes a complete portrait of confidence and presence. Fall Winter 2025 steps forward as a collection tied to modern femininity, presenting fashion not only as clothing but as a reflection of inner strength and expression.
