Maison Mihara Yasuhiro Fall Winter 2025 collection begins with a refusal. Not a rejection of fashion, but of its demand for constant travel, literal and metaphorical. The concept frames distance, time, and reluctance through a personal reflection. A simple question about travel unravels into an internal monologue on absence, silence, and escape. This sixth chapter of A Little Paradox explores contradiction as structure rather than conflict, using tension not for drama, but as a tool for construction.
Fall Winter 2025 Campaigns
The design direction returns to the essence of the brand, which has developed over three decades. Rather than chasing quick novelty, the collection dissects tailoring as an idea. Tailoring here steps beyond suiting. It speaks through deconstruction and reassembly. Garments retain their shape while misplacing function, exposing construction instead of masking it. It rearranges familiar cues into something unbalanced, something less comfortable.
Two blousons appear throughout the collection, each in contrasting sizes. Their patterns run in reverse, docked upside down. These pieces expose tailoring’s logic by twisting it. In another series of looks, trousers become sleeves. The pants’ form remains, but their function flips. This pattern disruption results in tops that drag their previous identity into a new one.
The tension in proportions drives the collection forward. The garments look neither raw nor polished. They seem paused in transition. Patterns shift from body to sleeve. Stitching disrupts symmetry. Volume contracts, then swells. This approach never leans into chaos. Each alteration presents a choice.
Mihara Yasuhiro also introduced a new sneaker model called Oliver. The design extends the brand’s long-standing conversation with footwear, known for warped sole units and retro references. This particular model results from a collaboration between General Scale., launched in 2021, and Autry, a label known for its American roots and Italian production.
Autry’s Medalist sneaker provided the base. Mihara kept the silhouette intact but introduced a worn-in surface. The shoes arrive with aged soles, achieved through a scorched finish. No part of the sneaker claims innovation for its own sake. Instead, the design holds onto memory.
Yukari Ota directed and styled the lookbook under SLEEPINGTOKYO. Photographer Jumbo Tsui led the visuals, while TORI handled hair and makeup. With FW25, Maison Mihara Yasuhiro works through tailoring not as tradition, but as tension. The collection stays near its roots while dismantling them at the same time.
