Fossil has partnered with global brand ambassador Nick Jonas to unveil the Nick Jonas x Fossil Fall 2025 collection. The collaboration presents limited-edition timepieces and accessories that reflect Jonas’ lifelong passion for watch collecting and his personal connection to the brand. The release arrives as a significant moment for Jonas, who recalls that his first watch was a Fossil and credits it with sparking his enthusiasm as a collector.
WATCHES
“Collaborating with the Fossil design team has been a dream come true. They were receptive and open to my ideas throughout the entire process,” Jonas said. “I still remember the excitement and pure joy I felt when I purchased my first Fossil watch shortly after one of my early performances. I wanted to capture that feeling for today’s customers and give them styles that feel elevated and luxurious, but still embody the nostalgia synonymous with Fossil.”
The collection reimagines Fossil’s bestselling Machine line through the new Machine Luxe series. Jonas worked closely with Fossil to reinterpret the signature platform with modern details and materials, while maintaining the recognizable design features that define the Machine range. The lineup includes seven new watches and two watch rings, each crafted with distinct finishes that connect to Jonas’ own sense of style.
The Machine Luxe Sunray Dial models appear in Blue Vignette and Gold-Toned versions. Each dial carries etched lines radiating from the center, creating a sunray texture. The Blue Vignette paired with a brown croc-embossed leather strap was a personal request by Jonas, reflecting a treasured watch from his collection.
The Machine Luxe Automatic watches add technical sophistication with skeletonized dials that reveal a premium Japanese automatic movement and hand-assembled components. They arrive in Gunmetal and Gold-Toned options, offering a view of the inner mechanics through carefully executed detailing.
The Machine Luxe Stone Dial designs feature genuine materials, including malachite, aventurine, and marble. These natural stones bring depth and variation to each piece, while the collection’s signature knurling extends onto the bracelets for added presence. Jonas emphasized the role of these elements when he remarked: “It’s the use of materials that gives this collection a distinct personality. They’re exceptionally personal pieces that elevate any look.”
To complement the watches, Fossil and Jonas introduced two Machine Luxe Watch Rings in Gunmetal and Green Vignette. The rings carry the same design language as the timepieces, extending Fossil’s accessory line with pieces that echo the series’ strong silhouettes.
The campaign, photographed and directed by Anthony Mandler with styling by Sydney Lopez, captures Jonas in his home state of New Jersey. The visuals show him in familiar settings tied to his upbringing, such as local diners and bowling alleys. This approach links the collection to memories of his early years, presenting the watches as extensions of both personal milestones and everyday experiences.
Melissa Lowenkron, chief brand officer of Fossil, reinforced the collaboration’s authenticity. “Nick Jonas has a genuine love for watches and an authentic connection with the Fossil brand, it having been his first watch. There’s a sense of nostalgia and personal style he brings to the design – rooted in his own journey – that we know will resonate with fans and collectors alike.”
The Nick Jonas x Fossil collection is now available at Fossil stores and online, with a rollout to premium global retailers beginning in September 2025.
