Karl Lagerfeld introduced its Fall Winter 2025 campaign, placing Paris Hilton at the center of a project titled From Paris With Love. The campaign builds a witty dialogue between Hilton and the house’s Parisian origins, using her cultural presence to amplify the label’s voice.
Hilton has carried global influence since the early 2000s. Known for her Y2K looks, whether the sequined dress worn to her 21st birthday or the Juicy Couture tracksuits that defined an era, she turned her style into a lasting reference point. Over the years, she evolved from celebrity and fashion risk-taker into entrepreneur, mother, and activist. The campaign acknowledges that history while presenting her in a new light.
The house designed From Paris With Love as a nod to Karl Lagerfeld’s own irreverence and sophistication. The project channels the late designer’s signature wit while emphasizing authenticity. CEO Pier Paolo Righi described the collaboration by saying, “She and Karl have each defined eras in their own distinct ways.” Hilton, reflecting on the experience, noted, “I’ve always admired his rebellious spirit. To be part of Karl’s world, especially in this campaign, which celebrates individuality and playfulness, feels like such a natural fit.”
The imagery comes from photographer Chris Colls, returning for his third project with the brand. His black-and-white photographs spotlight Hilton in scenes that reinterpret the house’s codes while giving a modern edge. In some frames, she appears styled in Lagerfeld’s own iconic uniform of slicked-back hair, dark sunglasses, and monochrome tailoring. The campaign serves as a reimagining of Karl Interviews Karl, an earlier project in which the designer interviewed himself. Hilton steps into this role, paying homage while bringing her personality to the concept.
Pieces featured in the campaign span across Karl Lagerfeld Paris and Karl Lagerfeld Jeans. Structured tailoring and casual staples appear alongside the label’s latest accessories, creating a complete picture of the season’s direction.
The rollout of From Paris With Love extends beyond the still campaign. After the initial release, the house will present the collection on the runway at Paris Fashion Week, scheduled for October 1, 2025.
