Apple introduces the iPhone 17 lineup as part of its latest suite of devices, strengthening its ecosystem with new wearables, audio, and accessories. The release brings two flagship phones, iPhone 17 Pro and iPhone Air, alongside Apple Watch Series 11 and AirPods Pro 3. Each product advances hardware and design in different ways, from ultra-thin engineering to health-driven features and a redefined audio experience. Accessories complete the range with new cases, straps, wallets, and charging tools that extend functionality and personalization.
Apple pushes performance with iPhone 17 Pro and iPhone 17 Pro Max. Both phones use the A19 Pro chip and an Apple-designed vapor chamber inside a forged aluminum unibody to sustain higher speeds while managing heat. The redesign creates space for a larger battery and supports fast charging to 50 percent in about 20 minutes with a high-wattage USB-C adapter. A Super Retina XDR display in 6.3-inch and 6.9-inch sizes reaches up to 3000 nits outdoors with ProMotion, Always-On, and improved anti-reflection. Ceramic Shield 2 now covers the front and, for the first time, the back. A new N1 wireless chip enables Wi-Fi 7, Bluetooth 6, and Thread.
The Pro camera system centers on three 48MP Fusion cameras: Main, Ultra Wide, and an all-new Telephoto. The tetraprism Telephoto adds a larger sensor, 4x optical at 100mm for portraits, and 8x optical at 200mm for long reach, with 40x digital available. An updated Photonic Engine targets detail, noise, and color. Up front, the Center Stage camera introduces a square sensor up to 18MP, wider field of view, AI-assisted framing for group selfies, ultra-stabilized 4K HDR video, and Dual Capture to record with front and rear cameras at once. For video creators, ProRes RAW, Apple Log 2, ACES support, and genlock integration slot the phones into multi-camera workflows. Finishes include deep blue, cosmic orange, and silver, with storage up to 2TB on Pro Max.
iPhone Air arrives as the thinnest iPhone at 5.6mm with a grade-5 titanium frame and a precision-milled plateau for the camera, speaker, and silicon. Ceramic Shield 2 protects the front, while Ceramic Shield also covers the back for increased scratch and crack resistance. The 6.5-inch Super Retina XDR display uses ProMotion up to 120Hz, Always-On down to 1Hz, and hits 3000 nits outside. A19 Pro teams with the N1 wireless chip and the new C1X cellular modem, which targets faster speeds and lower energy use. The 48MP Fusion Main camera offers popular 28mm and 35mm options and a 2x optical-quality Telephoto, while the 18MP Center Stage front camera brings the square sensor, AI-assisted group framing, and 4K HDR video. iPhone Air uses eSIM only to save internal space and support the thin design.
Apple Watch Series 11 adds health features and durability in a thinner, comfortable case. The watch can surface notifications for signs of chronic high blood pressure and produces a sleep score with clear components users can track over time. Ion-X glass on aluminum models now has an Apple ceramic coating that increases scratch resistance; titanium models keep a sapphire front crystal. Battery life reaches up to 24 hours, with fast charging that delivers hours of use from a short top-up. 5G arrives with redesigned antennas for better throughput. watchOS 26 brings Workout Buddy with Apple Intelligence, a refreshed interface with Liquid Glass, new watch faces, a one-hand wrist-flick gesture, Live Translation in Messages (with supported iPhone), Notes on wrist, and call tools like Hold Assist and Call Screening.
AirPods Pro 3 focus on sound, fit, and fitness. A new multiport acoustic architecture and next-gen Adaptive EQ widen the soundstage and sharpen vocals, while ANC removes up to 2x more noise than the previous generation. New foam-infused ear tips now come in five sizes, and the design targets a more secure fit with IP57 resistance. AirPods Pro 3 add heart-rate sensing during workouts, enable Live Translation in supported languages with Apple Intelligence, extend music playback with ANC, and improve Transparency battery life.
Accessories round out the lineup with fresh materials and finishes. TechWoven and Silicone Cases with MagSafe arrive for iPhone 17 in a range of colors, while iPhone Air gets its own Clear Case and slim Bumper. A new Crossbody Strap provides hands-free carry with multiple color options, and the FineWoven Wallet with MagSafe adds another layer of customization. Charging essentials include the 40W Dynamic Power Adapter, a Qi2 MagSafe Charger, and the iPhone Air MagSafe Battery.
