Tommy Hilfiger introduces its Fall 2025 campaign, “The Hilfiger Racing Club,” with South Korean actor Jung Hae In taking center stage. Presented under the PVH Corp. umbrella, the campaign extends Hilfiger’s ongoing vision of preppy style recast with contemporary energy. Hae In, celebrated for his charisma and refined approach, interprets the campaign theme by channeling the excitement of racing as a metaphor for the pace and trajectory of his career.
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“The Hilfiger Racing Club” positions prep as less about tradition and more about reinvention, nodding to the classic race club aesthetic while injecting a modern spirit. Jung Hae In joins an international circle of artists, tastemakers, and influencers who embody the brand’s presence in global culture. The campaign launched globally on August 26th and will unfold through a range of activations, including bespoke experiences, collaborations, and racetrack-inspired events designed to connect with audiences worldwide.
“I’ve always loved that TOMMY HILFIGER stands for style that feels classic yet full of character,” Jung Hae In shared. “I enjoy when style can surprise you, when familiar pieces are transformed with unexpected details that make them feel entirely new. This campaign captures that energy, and it’s exciting to be part of a story that celebrates both tradition and reinvention.” His role in the campaign presents him as calm and composed against a backdrop of speed and movement, reinforcing his reputation for balance and focus while underscoring Hilfiger’s updated approach to prep.
The Fall 2025 collection turns its gaze back to New York City, drawing on the city’s preppy codes and reshaping them with new textures, layering techniques, and unexpected details. Key pieces worn by Jung Hae In include shirting in sandstone tartan layered under a suede trucker jacket, navy cashmere tailoring expressed in a long coat, and collegiate elements such as an Oxford shirt paired with a preppy tie. A blue down vest rounds out the styling, reflecting Hilfiger’s ability to flip traditional prep into modern expressions.
“Reimagining prep has been at the heart of my creative vision for 40 years,” said Tommy Hilfiger. “From the beginning, I’ve blended classic American style with vibrant cultural influences, and I’m excited to continue that legacy of gatecrashing tradition. This season marks the start of a new chapter with ‘The Hilfiger Racing Club’ opening our latest campaign series and bringing a fresh twist to a celebrated moment in the preppy social calendar.”
This campaign also advances the brand’s wider narrative, “You’re Invited, No RSVP Required,” which rethinks prep with individuality and freedom. Since Hilfiger’s early days in 1985, when his name appeared on a Times Square billboard alongside established designers, the brand has consistently used preppy codes to disrupt and engage. From hip-hop culture to the Formula 1 paddock, Hilfiger has brought its playful defiance to some of the most influential cultural stages. “The Hilfiger Racing Club” continues that trajectory, fronted by Jung Hae In alongside Nicholas Hoult and Claudia Schiffer.
The Fall 2025 collection is now available on tommy.com, in TOMMY HILFIGER stores worldwide, and through select wholesale partners.
