adidas Originals and Miaou introduce their debut collaborative collection, a project that draws from vintage motorsports while channeling the distinctively feminine design language that has defined Miaou since its founding. The release is framed through the lens of California, both in reference and attitude, bringing the partnership into a narrative of speed, confidence, and irreverent style.
SPORTSWEAR
The campaign stars Gabbriette, Devon Lee Carlson, and Miaou founder Alexia Elkaim, captured on the move through a desert landscape. The imagery reflects the brand’s ongoing playfulness and its ability to ground high-impact design in a casual, lived-in setting. For Elkaim, the collaboration connects the personal and the communal: a dialogue between long-standing adidas identity and Miaou’s global audience of muses, friends, and collaborators.
Footwear leads the collection with two new silhouettes: the Miaou Boot and the Mei Elite Miaou. The Miaou Boot extends adidas’ Taekwondo base into a high-cut mesh style, finished with leather Three Stripes and a black metallic “M” zipper pull. The Mei Elite Miaou features a silver satin upper with yellow stripes and embroidered branding on the tongue, offering a sleeker take on the motorsport reference point.
Apparel expands the narrative with pieces reworked from racing culture. A black jacket with asymmetric two-way zipper appears alongside a black dress with padded navy sleeves. A matching three-piece set, corset-style track top, track pants, and base layer, reflects Miaou’s signature fitted construction. The lineup is rounded out by a yellow bag detailed in navy, completing the collection with a practical yet graphic accessory.
The adidas Originals x Miaou collection releases on November 11th and will be available on adidas.com, the Confirmed app, and select global retailers.
