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Kith Teams with Marvel, Capcom, and ASICS for a Multi-Part Collaboration

The expansive project covers apparel, gaming systems, sneakers, and collectibles

November 12, 2025
in Sneakers, Sportswear
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Kith Marvel Capcom
©Kith

Kith introduces its most extensive collaboration to date, uniting Marvel and Capcom in a collection that includes apparel, footwear, gaming systems, and collectibles. The project draws from the long-running crossover franchise Marvel vs. Capcom, referencing titles from X-Men vs. Street Fighter (1996) through Marvel vs. Capcom: Infinite (2017).

The collaboration divides into three sections: one centered on Marvel, another on Capcom, and a third joining both properties through shared artwork. Each section features characters such as Captain America, Iron Man, and Wolverine from Marvel, and Ryu, Guile, and Mega Man from Capcom.

Kith Marvel Capcom
©Kith
Kith Marvel Capcom
©Kith

Kith continues its partnership with Arcade 1Up by releasing a custom at-home arcade cabinet equipped with Wi-Fi online play and eight classic titles, including Marvel vs. Capcom 2: New Age of Heroes, X-Men vs. Street Fighter, and Marvel Super Heroes vs. Street Fighter. The cabinet launches with an exclusive Kith start screen and upgraded features that recreate the original arcade experience.

Alongside it, Kith and Hyper Mega Tech produce a Capcom Edition Super Pocket handheld console, covered in Kith’s monogram and loaded with twelve games, including Street Fighter II: Hyper Fighting, Mega Man, 1942, Final Fight, and Ghouls ’n Ghosts.

Kith
©Kith
Kith
©Kith

The apparel collection features vintage-inspired tees, Nelson hoodies, crewnecks, rugbys, and jacquard sweaters. Each design incorporates tri-branded artwork that connects to the footwear collaboration with ASICS. Characters such as Black Panther, Spider-Man, Magneto, Venom, Chun-Li, and Bison appear throughout, celebrating decades of crossover titles. Select pieces include a Marvel vs. Capcom | Kith comic book as a gift with purchase, featuring art by Michael Shelfer, Todd Nauck, and Ron Lim.

The footwear range continues Kith’s annual collaboration with Marvel and ASICS, now joined by Capcom. Six sneakers feature the GEL-KAYANO 12.1, GEL-NIMBUS 10.1, and GEL-KAYANO 14 silhouettes. Each pair references a character: Guile and Captain America share the GEL-KAYANO 12.1, Iron Man and Mega Man inspire the GEL-NIMBUS 10.1, while Wolverine and Ryu define two GEL-KAYANO 14 versions. All models include co-branded packaging, alternate laces, and double boxes containing limited comics graded by PSA.

Sporswewar
©Kith
Sporswewar
©Kith

Lifestyle items complete the release. Kith collaborates with Modernica, Hasbro, and Jada Toys on collectibles, including fiberglass Shell Chairs covered in crossover graphics, skate decks, area rugs, mouse pads, and Kith’s first action figures. A custom Comic Book Blind Box offers variant covers such as Ryu vs. Wolverine, each produced in different quantities for collectors.

The range also extends to Kith Kids apparel and collaborative headwear with New Era, featuring low-profile 59FIFTY and Bay Low Snapback silhouettes printed with Marvel and Capcom artwork.

Marvel
©Kith
hat
©Kith

To mark the launch of the Marvel vs. Capcom | Kith for ASICS collaboration, a large-scale shoebox installation will appear at Shibuya PARCO in Tokyo from November 14 to 16.

The Marvel vs. Capcom | Kith collection releases globally on Friday, November 14, 2025, in stores, online, and through the Kith App at 11 AM in New York, London, and Paris.

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Tags: collaborationscollectionsFW25
Ana Markovic

Ana Markovic

Ana Markovic is Deputy Editor at DSCENE Publishing, with over 15 years of experience in fashion and editorial publishing. She works across the DSCENE network, including DSCENE, MMSCENE, BeautyScene and ArchiScene, covering fashion, beauty, architecture, design, sports and entertainment. Her work includes industry news, creative features and interviews with internationally recognized artists, designers, filmmakers, actors and supermodels. She also contributes to the editorial direction and development of the publications.

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