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December 31, 2025
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Lululemon Launches Campaign for Its Train Collection

The Train collection launches with a campaign centered on gym wear, layered fits, and cold-season tones.

December 31, 2025
in Ad Campaigns, Fall Winter 2025 Campaigns, Menswear, Sportswear, Womenswear
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Lululemon Train Collection
Courtesy of Lululemon

Lululemon introduces its newest Train collection with a campaign that centers on cold-weather colorways, familiar silhouettes, and performance built for gym routines. The release places brand classics into a winter register, shifting the palette toward muted greens, browns, and greys.

Courtesy of Lululemon

Lewis Hamilton leads the visuals, joined by runner and wellness influencer Kayla Jeter. Both appear within their own training environments, reinforcing the idea of clothing tested through real routines. The imagery shows the collection in action, framed by heavy weights and structured training sessions that underline the performance intent behind each piece.

Lululemon Train Collection
Courtesy of Lululemon
Courtesy of Lululemon

The collection moves through a tight edit of essentials. Leggings, breakaway pants, jackets, and sports bras arrive in cool tones that suit the season and reinforce the idea of a unified training wardrobe. Each piece fits within Lululemon’s established system of gym wear, designed to work together. The Train line positions the brand as a single destination for workouts this season, covering layers, base pieces, and outer options through one cohesive offering.

Lululemon Train Collection
Courtesy of Lululemon
Courtesy of Lululemon

Several long-standing staples return with updates in color and proportion. The Define jacket appears in earthy shades that shift the familiar silhouette into winter territory. Close-fitting leggings, tanks, and jackets create a clean base for training sessions, staying sharp and controlled through movement. These fitted pieces sit alongside a looser, oversized set that introduces airflow and flexibility.

Courtesy of Lululemon

A cropped bomber-style jacket adds a graphic edge, with “Lululemon” printed along the sleeves. The piece brings a direct, logo-forward moment into the lineup while staying aligned with the collection’s muted palette. It pairs with nylon track pants finished with side buttons, a detail that recalls sportswear from the 1990s.

Lululemon Train Collection
Courtesy of Lululemon

The campaign keeps attention on physical work. The clothes move through lifts, repetitions, and controlled exertion, showing how the silhouettes hold shape and purpose during demanding workouts. The Train collection is available now through the Lululemon website and select retailers.

Tags: ad campaignscollectionsFW25lululemonmenswearsportswearWomenswear
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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