Chanel has appointed Thai actor and singer Norawit “Gemini” Titicharoenrak as its newest brand ambassador, expanding its roster of male figures connected to the house under creative director Matthieu Blazy. The announcement arrives just ahead of Chanel’s womenswear runway presentation on March 9 during Paris Fashion Week, where Gemini is expected to attend as part of the brand’s front row.
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Gemini has developed a strong presence across television, music, and fashion, gaining international recognition through his acting roles alongside Nattawat “Fourth” Jirochtikul. The performances in series including My School President and Moonlight Chicken introduced him to a global audience and led to live musical collaborations and performances. He will next appear in the upcoming series Ticket to Heaven. Alongside his entertainment career, Gemini has launched his own clothing line, Divine, extending his involvement into design and personal style.
His relationship with Chanel has developed steadily over the past year. Gemini attended several runway presentations and events, including the Métiers d’Art show in New York and regional activations connected to the J12 watch and Bleu de Chanel L’Exclusif fragrance. These appearances positioned him within Chanel’s broader cultural network, reflecting the house’s continued engagement with artists and performers across Asia and beyond.
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Gemini described Chanel as a house defined by both clarity and evolution, noting its ability to maintain a strong identity while continuing to influence contemporary culture. His appointment reflects Chanel’s ongoing strategy of collaborating with figures who shape music, film, and youth audiences, particularly across global markets where the brand continues to expand its reach.
Although Chanel does not produce menswear collections, male ambassadors have played an increasing role in its public image. Artists including G-Dragon, Kendrick Lamar, and A$AP Rocky have maintained visible relationships with the house, appearing in campaigns, attending runway shows, and representing Chanel across cultural contexts. The brand has also dressed actor Jacob Elordi during recent press appearances connected to Chanel fragrance campaigns, reinforcing its ongoing interest in dressing male talent.
Gemini’s appointment signals Chanel’s continued investment in a new generation of global ambassadors whose influence extends beyond fashion. His presence at upcoming runway presentations positions him within the evolving creative direction of the house as it enters its next season under Matthieu Blazy.
