GANNI released its Spring Summer 2026 campaign, which takes inspiration from an in-between dream state. This launch happens as people begin to daydream about summer long before the warm weather arrives. Harley Weir photographed the images, while Vanessa Reid managed the styling for the project. The visuals unfold inside a country home that mirrors the Danish summer house from the childhood of creative director Ditte Reffstrup.
SPRING SUMMER 2026
The campaign setting features maximalist interiors and various home comforts to create a space full of expression. Soft light filters through the windows of the house to signal the changing seasons. Maggie Maurer stars as the main protagonist of the campaign. She represents the GANNI Girl through her visible confidence and self-expression.
Ditte Reffstrup shared that summer always represents a time of discovery for her personally. She believes that echoes of childhood remain with an individual and shape their future identity. With this collection, the brand intended to turn fleeting moments into something that lasts for the wearer.
The interiors of the country home provide a busy and expressive environment for the new garments. This choice of location reflects the personal history of the creative director while providing a clear setting for the seasonal pieces. The campaign serves as a visual representation of the transition from winter to the peak of summer.
The Spring Summer 2026 range focuses on the feelings of new beginnings and the energy of a changing season. The availability of the collection on the official website allows global access to these new designs.
