Tommy Hilfiger presented the Spring 2026 campaign as an open invitation into his lifestyle shaped by ease, warmth and entertainment. The brand celebrates four decades of cultural exchange across fashion, art, music, entertainment and sport. The campaign introduces a new generation to Hilfiger’s vision of modern American prep.
SPRING 2026
The White Lotus alumnus Patrick Schwarzenegger and supermodel Abby Champion lead the cast. In the video campaign they appear alongside Tommy and Dee Hilfiger, Lionel Richie, Iman, Machine Gun Kelly, Checo Pérez, Lucien Laviscount, Soo Joo Park, Luke Champion and Raphael Diogo. The lineup brings together long-term friends of the brand and contemporary voices in cameo appearances. The campaign draws on F.A.M.E.S., Hilfiger’s blueprint that connects Fashion, Art, Music, Entertainment and Sport as sources of ongoing inspiration.
“For forty years, I built my brand around endless curiosity, a belief in dreaming big and a love of bringing people together,” said Tommy Hilfiger. “From the beginning, I looked to the creative voices shaping pop culture to help guide that vision. This season, we’ve invited a cross-generation cast of icons and contemporary voices to the ultimate Spring party – to share in the way I live. It’s a celebration alive with personality and modern American style.”
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Patrick Schwarzenegger describes Hilfiger as a natural host. “Tommy is the ultimate host – there’s always a sense of ease the moment you walk in,” he said. “He brings people together in a natural way, so every moment feels relaxed. Abby and I loved being part of this campaign – it feels like a genuine snapshot of how he lives, dresses and connects with the people around him.”
Photographer Lachlan Bailey captures the campaign in a setting inspired by Hilfiger’s Palm Beach home. Classic Cadillacs line the estate drive, and poolside loungers in red, white and blue define the visual tone. Director Roman Coppola creates a campaign film that stages a garden party where guests gather under the sun. The film presents spontaneous arrivals, conversation and classic prep style within a setting designed for entertainment.
Abby Champion reflects on the experience. “Ever since Patrick and I first worked with Tommy in his Fall 2024 campaign, we’ve been lucky enough to be pulled into his orbit of entertainment and timeless style,” she said. “There’s something about the way he brings people together – you never know who’s going to arrive or what the night will turn into. One minute you’re chatting with Iman, the next Lionel Richie is behind the decks. That’s the magic of it – the energy makes the moment, and the style follows.”
The Spring 2026 collection draws from Hilfiger’s affinity for West Coast style and California’s approach to modern prep. The season builds a trans-seasonal wardrobe around iconic prep pieces. New denim silhouettes include the barrel for her and relaxed straight for him in light spring washes. Transitional jackets include oversized trenches, chore coats and refined outerwear with heritage-inspired touches. Rugby shirts and polos feature rich cable textures and new club crest graphics. Occasion dressing appears in red, white and blue. Vacation outfitting relies on light layers and breathable linen essentials suited for day and night.
The Spring 2026 collection will launch on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season.
