Simone Rocha will present her first complete menswear collection as guest designer at the 110th edition of Pitti Immagine Uomo in Florence. Until now, her menswear appeared within womenswear shows, where it developed alongside the main collection. Four years ago, she introduced her first menswear look at Paris Fashion Week, establishing an initial direction that continued to evolve over subsequent seasons. Most recently, she included her Fall 2026 menswear offering within her London womenswear show, where she also introduced a collaboration with Adidas. The Florence presentation will center exclusively on menswear, giving the category its own space and structure within the brand.
NEWS
Rocha described the upcoming presentation as a step toward independence for her menswear work. “It’s an amazing opportunity,” she said. “So far the menswear has been very hand in hand with the womenswear. Now I feel ready for it to stand on its own and be its own proposition.” The Florence show will serve as the first full expression of that direction, presenting menswear as a complete and self-contained offering.
Pitti Immagine highlights Rocha’s consistent approach to design, pointing to a visual language that maintains a strong personal direction. Francesca Tacconi, special events coordinator at Pitti Immagine, noted that Rocha’s work continues to draw attention through its ability to generate emotion and visual interest. Her designs reflect a combination of influences that include Ireland, Hong Kong, art, and family, shaping a perspective that remains specific to her background.
Rocha’s work often moves through layered references, where historical elements interact with contemporary forms. Her collections build environments that feel grounded in narrative, where garments carry a sense of continuity between past and present. The design language draws from gothic elements, romantic structures, and sportswear references, creating compositions that shift between softness and structure.
The upcoming Pitti Uomo presentation will reveal how these ideas translate within a fully developed menswear context. The event takes place from June 16 to 19, providing a setting where Rocha can present her work to an international audience within a format dedicated to menswear. The Florence platform has long supported designers who use the occasion to explore new directions or refine existing ones.
