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Bottega Veneta Frames Venice Through For the Arts Series

The project features British photographer Peter Fraser who captures a sequence of 27 images focusing on the material and architectural fragments of Venice.

April 21, 2026
in Ad Campaigns, Bottega Veneta
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Bottega Veneta for the Arts
Courtesy of Bottega Veneta

Bottega Veneta introduces Bottega Veneta for the Arts, a new collaborative series commissioned by Creative Director Louise Trotter. The initiative establishes a dialogue between the house and contemporary practitioners across different disciplines, inviting each participant to respond to its history through an individual perspective. The series opens with British photographer Peter Fraser, who turns his attention to Venice and frames the city through a focused photographic study.

AD CAMPAIGNS

Fraser presents a sequence of 27 images that examine Venice beyond its established identity as a cultural landmark. His approach concentrates on material, form, and color, moving between close observations and wider views. These shifts allow the work to move between detail and scale, capturing surfaces, architectural elements, and spatial relationships. The city appears through fragments and structures, forming a visual narrative that develops through variation in distance and composition.

Bottega Veneta for the Arts
Courtesy of Bottega Veneta

Born in Wales in 1953, Fraser developed his practice through travel and observation, with time in New York and across West Africa and Europe shaping his approach to photography as inquiry. His work focuses on visual exploration, guided by what he describes as the luminous and the mysterious, a perspective that informs his study of Venice.

Bottega Veneta granted Fraser full freedom to engage with the house and its collections. He responded to the Summer 2026 collection, designed by Louise Trotter, using it as a point of reference within the series. The Veneto region, where the house was founded in 1966, provides a contextual link between the collection and the location. Within this framework, the images also include new iterations of signature product families, such as the Baby Veneta, integrating the house’s design language into the photographic sequence.

Courtesy of Bottega Veneta

Bottega Veneta for the Arts continues a line of creative collaborations developed by the house. Previous projects include work with Duane Michals on the What Are Dreams campaign featuring Jacob Elordi, as well as a collaboration with painter Poppy Jones. This new series extends that direction, placing emphasis on ongoing exchange between the house and contemporary practitioners.

Through this initiative, Bottega Veneta connects its Venetian origin with current artistic practices. The series develops through individual contributions, each shaped by a distinct method and point of view.

View Gallery 21 images
Tags: ad campaignsbottega veneta
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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