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UGG Taps Rina Sawayama for Spring 2026 Footwear Campaign

Rina Sawayama stars in the new UGG campaign to debut a technical range of sandals and clogs for the warmer months.

April 14, 2026
in Ad Campaigns, Celebs, Shoes, Spring Summer 2026 Campaigns
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UGG Rina Sawayama Spring 2026 Footwear
Courtesy of UGG

UGG launches its Spring 2026 campaign with Rina Sawayama, introducing a new sandal and clog offering that carries the brand into warmer weather. The Southern California-based label expands its seasonal direction through silhouettes that adapt familiar forms into open, breathable designs.

SHOES

The release builds on established UGG forms while shifting them into a warm-weather context. The collection reworks known shapes through updated construction and material combinations, focusing on contrast across texture and tone.

Courtesy of UGG

At the core of the collection sits the GoldenGlow sandal, which informs several of the new designs. The GoldenGlow Toggle introduces a lace-up pull system that adjusts through a cinch mechanism, allowing wearers to control fit. The silhouette includes a lug sole and a grippy footbed, supporting use across different conditions. The design appears in Mustard Seed, Black, Deep Coral, and Jasmine, each color shaping how the structure reads across the surface.

The GoldenGlow Canvas Clog extends this direction with a closed form that offers additional coverage. The design includes a molded rubber toe and outsole, paired with a breathable canvas upper that supports airflow. An anti-odor sockliner adds a functional layer to the construction, maintaining the focus on wear across changing environments. The clog appears in Mustard Seed, Pink Diamond, Hummingbird, and Black.

UGG Rina Sawayama Spring 2026 Footwear
Courtesy of UGG

The GoldenGaze Toe Post completes the offering with a more streamlined silhouette. This design draws from the comfort base of the Goldenstar, translating it into a toe-post structure that supports daily wear. The simplified form focuses on proportion and balance, delivering a direct approach to warm-weather footwear. It arrives in Red Pepper and Chestnut, adding depth to the overall color range.

Courtesy of UGG

Rina Sawayama’s role in the campaign extends beyond imagery, supported by her work across music and film. Her second album Hold the Girl earned a BRIT Award nomination for Best New Act and reached strong international chart positions. She also appeared as Akira in John Wick: Chapter 4, which opened with strong global results and held the top position for three weeks. At Glastonbury Festival 2023, she performed alongside Elton John and drew the largest audience on the Woodsies stage during her own set.

The Spring 2026 sandals and clogs are available through UGG website, UGG stores, and select wholesale retailers nationwide.

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Tags: celebsshoesss26UGG
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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