Nike SB introduces the SB FC Pack, a July release that brings football kit language into skate culture through jerseys, footwear and sportswear. The collection follows the idea of La Más Fina, or the finest, and uses music, self-expression and community as its main references. Nike SB shapes the pack around the energy of football and the local culture that surrounds skate shops, with apparel and shoes that connect team graphics, loose fits, handmade artwork and sport codes.
SPORTSWEAR
The apparel takes cues from traditional football kits, especially sponsor callouts on jerseys, and pairs them with skate details. Nike SB gives core shops from its Club 58 community the treatment of football sponsors, placing logos from Andrew, Bluetile, FTC, Geometric, Kingswell, NJ, Nocturnal, Plush and Thirty Fifth North into the jersey system. This detail gives the collection a direct link to the stores that support Nike SB culture and keeps the focus on local skate networks.
Steven Gonzalez, lead graphic designer at Nike SB, describes the soundtrack behind the collection as a shared reference point. He explains that Nike SB always starts with the sounds of the streets, and when Cumbia came on, they recognized it as the right source because of its shared cultural pull and its ability to cross divides. Gonzalez points to Norteñas, Sonidera, Rebajada and Tecnocumbia as different forms of the genre, each offering something for a different listener. For him, that sound has always felt familiar and personal, and it became the musical starting point for the collection.
Nike SB includes field and keeper jerseys in three exclusive colorways. Each jersey uses a loose-fit silhouette and Dri-FIT technology. Woven patches, signature artwork and stylized typography add detail to the designs, while hand-style lettering references vintage Cumbia flyers. An angel graphic nods to Los Angeles, a key city for both football and skate culture.
The jerseys also carry smaller details inside the garment. An “Inspired by the Music” graphic appears inside the neckline, while flame-stitch detailing appears on the elbow pads of the keeper jersey. A “Support Your Local” note inside the music patch reinforces the connection to skate shops and the people who shape the community. Gonzalez links those details to his Southern California background and personal archive. “Being born and raised in Southern California, my reference points were in my back pocket, and it only felt right bringing our little Angelita into the kit,” he says. “Then it was straight to our personal archives, looking at our favorite Cumbia flyers, modern football signage and iconic jerseys with sponsorships.”
Footwear completes the SB FC Pack with two silhouettes: the Nike SB Air Max 95 and Tennis Classic. Both shoes use minimalist colorways and sock liner artwork tied to “La Más Fina.” Nike SB uses the footwear to carry the same typography, graphic themes and color fades found in the apparel, keeping the pack visually connected from jersey to shoe.
The Nike SB FC Pack arrives globally in July through nike.com and select retail locations.
