adidas Originals has teased adidas Originals by JENNIE, an upcoming collection developed with JENNIE of BLACKPINK. The project marks a new phase in her relationship with the brand, shifting her from campaign figure to co-creator for a collection carrying her name. adidas plans to reveal the full project on September 1, 2026.
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The first teaser keeps details intentionally limited. JENNIE appears dancing in a dark setting while wearing a monochromatic look composed of a tracksuit jacket, high-waisted bodycon shorts and heel-less, toe-less dance socks. The styling offers the first indication of the collection’s visual direction, though adidas has yet to disclose the complete product range.
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The name adidas Originals by JENNIE gives the collaboration its own identity within the Originals line and signals JENNIE’s direct involvement in the creative process. This marks her first official design-led collection with adidas after several years of working with the company through campaigns and collaborative projects.
JENNIE has appeared in major adidas Originals campaigns and recently joined the brand’s Spring 2026 Superstar project. She has also appeared in campaign imagery connected to CLOT by Edison Chen and adidas. Those previous projects established her as a familiar presence within adidas Originals, while the new collection gives her a larger creative role.
The choice to present the project under JENNIE’s name also separates it from a traditional ambassador campaign. adidas Originals by JENNIE suggests a collection shaped around her creative input and personal image, with the September reveal expected to provide a clearer view of how that translates into apparel and other pieces.
For now, the tracksuit jacket and fitted shorts offer the strongest clues. The collaboration arrives during a period in which JENNIE continues to work across music, fashion and other creative projects. adidas Originals by JENNIE will receive its official reveal on September 1, when adidas is expected to show the complete collection and provide a fuller picture of JENNIE’s first design-focused project with the brand.
