ALMADA LABEL presented its first runway show during Copenhagen Fashion Week, introducing its Fall Winter 2026 collection to an international audience. The presentation marked a new stage for the Scandinavian womenswear brand, which founders Alexa Dagmar and Linda Juhola launched in 2020.
FALL WINTER 2026
Dagmar and Juhola founded ALMADA LABEL between Helsinki and Stockholm with an initial focus on knitwear and pieces designed to last beyond a single season. Over the following five years, the label developed into a complete ready-to-wear offering that now includes tailoring, leather, shearling and silk alongside its knitwear.
The brand presented FW26 during Copenhagen Fashion Week’s SS27 schedule. ALMADA LABEL chose the timing to reflect how its customers shop and wear clothing. The collection arrived on the runway at the point when the pieces became relevant for the coming season, and customers could purchase them immediately after the show.
“Showing during Copenhagen Fashion Week felt like a natural next step for us,” said Dagmar and Juhola. “This wasn’t about changing who we are, but about bringing together everything we’ve been building over the past five years. It was an opportunity to present the complete ALMADA LABEL universe in the way it was always intended to be experienced.”
MERIT Beauty participated as the official makeup sponsor and supplied the products used backstage. Makeup artist Jenny Jansson and her team directed the beauty look for the show, taking cues from ALMADA LABEL’s understated aesthetic. The runway makeup focused on luminous skin, soft definition and a natural finish designed to complement the clothing.
The Copenhagen presentation coincided with another development for ALMADA LABEL. The brand entered the FW26 season with NET-A-PORTER as a key global retail partner, expanding its international retail presence as it continued its growth beyond Helsinki and Stockholm.
The runway debut brought several elements of ALMADA LABEL’s development together in one presentation. The show introduced the full scope of its ready-to-wear collection, established its approach to presenting collections when customers can immediately wear and purchase them, and placed the brand in front of an international fashion audience during Copenhagen Fashion Week.
