Salomon places JISOO at the center of its Blue Perspective Fall Winter 2026 collection, connecting mountain-inspired shades with contemporary urban outdoor dressing. The global ambassador leads the campaign through her distinct fashion language and presents the collection as an expression of individuality, self-discovery and curiosity.
SPORTSWEAR
JISOO brings several parts of her career into the project. She works in music, acting and fashion, and Salomon draws on that versatility throughout the campaign. Her composed presence gives the images a direct focus, while the campaign styling shows how the collection can enter everyday wardrobes. Salomon presents her as someone who maintains a clear sense of identity while taking on different creative roles.
That quality shapes the campaign’s message. JISOO remains focused despite constant global attention, and the project connects her self-assurance with an inward search for identity. Her willingness to challenge conventions supports the collection’s interest in new possibilities. Salomon uses those qualities to frame Blue Perspective around individual forms of exploration.
The brand uses blue as the visual link between mountain environments and city life. The color also refers to Salomon’s history, including the blue section that begins its three-color racing flag.
The images dress JISOO in layered blue outfits that range from deep shades to pale accents. Salomon carries the same palette through footwear and clothing, creating a consistent seasonal direction. The collection includes pieces for women and men, including jackets, trousers, long-sleeve tops and short-sleeve T-shirts. Selected garments use Schoeller, CORDURA, GORE-TEX and Dermizax materials for outdoor conditions and daily wear.
The XT-WHISPER EMBROIDERY takes the lead among the footwear. Its Pearl Blue, Tradewinds and Spellbound colorway follows the campaign palette, while embroidered mesh and nubuck details give the upper a textured finish. The shoe also includes breathable 3D mesh, SensiFit support, an Agile Chassis, an OrthoLite insole and a Mud Contagrip outsole. The wider footwear selection includes the XT-WHISPER, XT-6, XT-4 OG and XA PRO 3D. Salomon released the collection through its official online channels and stores throughout China.
