Zadig & Voltaire has named Lila Moss as its new ambassador, placing the 23-year-old model at the center of a global campaign that connects the brand’s current direction with a relationship that stretches across two generations of the Moss family.
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For the campaign, Moss was photographed at Hotel Château Voltaire in Paris. The property is owned and operated by Thierry Gillier, founder and chief executive officer of Zadig & Voltaire. Photographer Francesc Planes shot the campaign, which introduces Moss following Dan Sablon’s appointment as Zadig & Voltaire’s creative director earlier this year.
Sablon joined the company in February and oversees ready-to-wear, handbags, eyewear and store design. His appointment forms part of a wider revamp of the brand, with Moss becoming one of the first prominent faces associated with this new phase. Sablon described Moss as a natural fit for the house, citing her personal style, confidence and youthful energy. He said she brings the qualities he sees as relevant to the brand’s future direction and described her as a fitting muse for its next chapter.
Moss also brings a direct family connection to Zadig & Voltaire. Her mother, Kate Moss, served as the brand’s face in 2019 and designed the Kate bag, which remains part of the company’s current assortment.
Gillier welcomed the continuation of that relationship through Lila. He pointed to Kate’s long history with Zadig & Voltaire and expressed his enthusiasm about seeing mother and daughter interpret the brand at different points in its development.
Lila Moss began building her own fashion career several years after her mother’s work with the French label. She made her runway debut in 2021, walking for Miu Miu during Paris Fashion Week.
Her appointment gives Zadig & Voltaire a recognizable young ambassador with an established presence across fashion, beauty and editorial projects. It also creates a direct continuation of the company’s earlier work with Kate Moss while placing Lila within the creative direction introduced by Sablon.
