Donatella Versace is starting a new chapter with a fashion and beauty brand created in partnership with Revolve Group. The designer will serve as Chief Creative Officer of the newly formed joint venture, marking her return to a leading creative role after stepping away from the house founded by her late brother Gianni Versace.
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The name of the new brand has yet to be announced. Its first product will launch in the beauty category, with additional details expected in the coming months. The venture plans an initial rollout in the United States, Latin America, Asia and the Middle East.
“I believe creativity should be fearless, inclusive and alive in the world,” Versace said in a statement announcing the partnership. She also pointed to the influence of younger generations working in music, film, art and fashion, describing the venture as an opportunity to communicate with that audience through fashion and beauty.
The partnership combines Versace’s creative direction with Revolve Group’s established digital and commercial infrastructure. Revolve will oversee much of the operational side of the business, including marketing, e-commerce and operations.
For Revolve, the agreement represents its highest-profile designer partnership to date. The Los Angeles-based company has increasingly developed projects that extend its business beyond its role as a multi-brand retailer. Earlier this year, it introduced Revolve Los Angeles, its first namesake fashion house, with Bella Hadid fronting its debut campaign. The company has also launched Grow-Good beauty products in partnership with Cardi B.
Revolve has previously established longer-term collaborations with Nicole Richie and Elsa Hosk, alongside individual projects involving Jennifer Lopez and designer Peter Dundas. Its platform currently operates across fashion, accessories and beauty, combining third-party labels with a growing portfolio of owned brands.
The new venture gives Versace a platform independent from the fashion house with which her name has remained closely connected for decades. She assumed creative leadership of Versace following Gianni Versace’s death in 1997 and guided the house through successive changes in fashion, celebrity culture and ownership before stepping away from the creative role.
Her new project will begin outside the traditional ready-to-wear calendar through beauty, before expanding its fashion offering. Details surrounding the brand identity, individual product categories, pricing and launch dates remain undisclosed.
For now, the partnership establishes an unexpected pairing: one of Italian fashion’s most recognizable creative figures working with a company built around digital retail, data and direct access to younger consumers. Revolve describes its core audience as Millennial and Gen Z shoppers and has invested extensively in influencer partnerships and digital marketing as part of its business model.
With Versace overseeing the creative direction and Revolve handling much of the commercial infrastructure, the still-unnamed venture gives the designer a new independent outlet for her work across fashion and beauty.
