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JISOO Takes on Seoul in Salomon Fall Winter 2026

Salomon brings JISOO into changing winter conditions across Seoul for its Fall Winter 2026 capsule.

September 28, 2026
in Ad Campaigns, BLACKPINK, Celebs, Sneakers
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JISOO Salomon Fall Winter 2026
Courtesy of Salomon

Salomon introduces its Fall Winter 2026 capsule through IN THE OPEN, starring Global Ambassador JISOO in her first global campaign for the brand. Following her appointment earlier this year, JISOO enters Salomon’s seasonal story through a collection focused on winter, movement and the relationship between urban environments and nature.

SNEAKERS

Shot in South Korea, the campaign follows settings connected to places JISOO naturally gravitates toward. Parks, trails and quieter areas of Seoul provide the setting as weather alters familiar surroundings. Rain changes the city, fog softens streets and wind reshapes open spaces. Concrete meets forest throughout the campaign, presenting winter through a series of shifting conditions.

 

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A post shared by Salomon (@salomon)

JISOO connects the collection with her preference for lightweight, comfortable movement in everyday life. She points to Salomon footwear’s ability to work across different weather conditions and environments, as well as its suitability for daily wear and outdoor activity. The campaign also gave her an opportunity to experience the brand’s Winter Season collection through her first global project with Salomon.

JISOO Salomon Fall Winter 2026
Courtesy of Salomon

Creative Director Heikki Salonen describes IN THE OPEN as an exploration of how people encounter winter across everyday settings, from city streets to outdoor spaces. Salomon approaches those changing conditions through products designed to maintain performance while retaining a considered visual identity. Seoul provides the setting for this approach, connecting the collection with environments familiar to JISOO and the different spaces she moves through.

Three footwear models form the core of the Fall Winter 2026 capsule: the XT-6 Protective, XT-Whisper GORE-TEX and XT-4 OG GORE-TEX. Salomon develops each silhouette for changing winter conditions through weather-resistant construction, technical materials and features drawn from the XT line.

JISOO Salomon Fall Winter 2026
Courtesy of Salomon
Courtesy of Salomon

The XT-6 Protective takes a more rugged approach to the established silhouette. Salomon uses ripstop across the upper and adds textured TPU detailing. The proprietary ripstop material comes from the brand’s technical footwear and gives the shoe additional durability and surface texture while maintaining its performance-focused construction.

For the XT-Whisper GORE-TEX, Salomon introduces GORE-TEX protection to the XT-Whisper for the first time. The update equips the model for changing weather while preserving its lightweight character and recognizable profile. The added protection expands the conditions in which the shoe can function without changing the qualities associated with the original silhouette.

Courtesy of Salomon

The XT-4 OG GORE-TEX returns to an established Salomon archive model. GORE-TEX protection updates its trail-running foundations for current use while keeping the technical qualities that define the XT-4 OG.

Across all three silhouettes, Salomon responds to winter as a season of changing conditions. Technical construction, weather protection and the established XT design language guide the capsule, while IN THE OPEN places those qualities within the shifting environments of Seoul. The Salomon Fall Winter 2026 IN THE OPEN capsule will launch globally through Salomon beginning October 7, 2026.

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Tags: ad campaignsblackpinkjisoosalomonsneaker releasessneakers
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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