ROSÉ has given fans an early look at Apple’s new iPhone 18 Pro in Burgundy, sharing images with the device shortly after Apple officially introduced its latest Pro lineup on September 9, 2026.
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The new Burgundy finish marks one of the most visible updates to the iPhone 18 Pro and iPhone 18 Pro Max. Apple confirmed four finishes for the new generation: Black, Silver, Glacier and the all-new Burgundy.
ROSÉ shared a mirror selfie featuring the Burgundy model as part of promotional activity surrounding the new iPhone. The post arrived immediately around the launch, putting the BLACKPINK member among the first major figures to show the device outside Apple’s keynote imagery. Social posts around the campaign also connect ROSÉ with Apple’s iPhone 18 promotion and use the #ShotoniPhone18Pro tag.
Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max during its September event, with both devices powered by the new A20 Pro chip. The company has also introduced a next-generation vapor chamber and updates to battery performance. The Pro Max reaches up to 45 hours of video playback, according to Apple’s launch specifications.
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Photography receives a significant update with a new 48MP Fusion Main camera featuring variable aperture. The system gives users greater control over depth of field and low-light photography, while new Pro controls add options directly within the Camera app. Apple also introduces new video features and smart focus tracking for moving subjects.
The Burgundy finish gives the Pro generation an immediately recognizable visual identity. Apple has coordinated the aluminum body and Ceramic Shield glass more closely in color, creating a more consistent finish between the different sections of the device.
ROSÉ’s appearance with the Burgundy iPhone brings the new color directly into fashion and pop culture territory. Her connection with the launch follows an increasingly visible relationship between major technology releases and musicians whose audiences extend through fashion, beauty and entertainment.
The iPhone 18 Pro starts at $1,199, while the iPhone 18 Pro Max starts at $1,299. Pre-orders open September 12, with both models arriving September 18.
