Japanese apparel giant Uniqlo has unveiled its Spring Summer 2018 collection in collaboration with renowned designer JW Anderson. Inspired by Britain’s Brighton Beach, the collection celebrates the 1950s heydays of this popular summer attraction.
In the second collection of the collaboration, I’m looking for this idea of ‘British Summer,’ the idea of being on Brighton beach. Something which is very lightweight, very airy, with a lot of linen and cotton that has a 1950’s subcultural movement. With a little bit of ease and something which is quintessential. As a Uniqlo customer, I know exactly the quality that the brand gives to its products. I am very proud of the level of execution and the attention to details that we delivered on this new spring/summer collection. – JW Anderson
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