Byredo, celebrated for its unique fragrances, dives into the world of fine jewelry with the launch of “Virasaat,” its collection that marks the brand’s first in this category. “Virasaat,” meaning ‘inheritance‘ in Hindi, draws inspiration from the deep-rooted emotions and heritage of Byredo’s founder, Ben Gorham. This debut venture presents a series that brings together foundational archetypes of decorating—interlocking rounded pearl shapes with graphic bars to create a pattern that symbolizes unity and continuity of personal ornamentation and expression. Designed to endure, “Virasaat” offers more than just aesthetic appeal, crafting totemic objects that are meant to be passed down through generations, carrying the legacy of one’s ancestors forward.
Crafted in Italy, the “Virasaat” collection has an array of necklaces, bracelets, rings, and earrings, all rendered in the silver and gold. Each piece in the collection is characterized by fluidity, as if molded by the natural ebbs and flows of water and time. This attribute follows the main idea of the collection – evolving beauty, where the fine jewelry becomes a personal talisman that reflects the individual journey of those who wear it.
