AC Milan and PUMA have unveiled the highly anticipated Home kit for the 2024/25 season, a design that connects the history of the Rossoneri with the future of sports apparel. The launch, which took place on May 23, 2024, presented a jersey that pays homage to the club’s legacy, in the iconic red and black stripes of AC Milan, a symbol of success, passion, and style since 1899, are prominently featured.
The new Home kit’s design is a visual representation of Milanismo, where the classic red and black colors depict the human genome, highlighting the deep-rooted passion and tradition of AC Milan fans. This jersey honors the club’s illustrious 125-year history featuring a special patch on the back, commemorating this milestone. The white details on the jersey add a touch of elegance. A key element of this new kit is the inscription “Social Club Institution” on the inner collar.
Maikel Oettle, Chief Commercial Officer of AC Milan, expressed the club’s pride in the new Home kit, emphasizing its representation of Milanismo’s spirit. He highlighted how the jersey unites over 500 million fans worldwide, representing the passion, dedication, and innovation that define AC Milan. Oettle also noted the club’s commitment to social and cultural responsibilities.
PUMA’s Senior Director of Product Line Management Teamsport Apparel, Marco Mueller, remarked on the significance of AC Milan’s legacy and how it aligns with PUMA’s goals of performance innovation, design, and technology. He introduced the RE:FIBRE initiative, through which the new Replica jerseys are produced, emphasizing sustainability and circularity in the manufacturing process. This initiative will see over three million garments made from recycled textile waste, ensuring that AC Milan’s commitment to excellence extends beyond the football field to include environmental responsibility. The new 2024/25 Home kit will debut during AC Milan’s final home match of the season and will be available globally.
Take a closer look at the kit in the Gallery below:
