The 2025 Spring Summer Men’s Collection from UNDERCOVER, titled “Lost Cloud,” gives us a vision of effortless style and lightness, grounded in the concept of a “fictional tribe.” This theme draws on the fluidity and ease of tribal attire, reinterpreted through contemporary fashion to give us a sense of serenity and simplicity. Presented at Paris Fashion Week, the collection’s garments are designed to flow naturally with the wearer’s movements.
A notable feature of the “Lost Cloud” collection is its embrace of gender neutrality. By incorporating elements traditionally associated with womenswear, the collection plays with conventional barriers between masculine and feminine fashion. This fusion results in pieces that don’t follow gender norms, appealing to a diverse audience that values inclusivity and self-expression.
One of the key inspirations for this collection is the Australian three-piece band Glass Beams. Known for their psychedelic, culture-bending sound, the band’s music provides the spirit for the collection. Glass Beams’ performance at the show adds a dynamic element, merging auditory and visual artistry to create a unique experience.
Art plays a significant role in the “Lost Cloud” collection, with paintings by Jun Takahashi and Italian painter Robert Bosisio featured prominently. Takahashi’s pieces, in particular, envision an artist’s everyday wear. This artistic influence is evident in the detailing and textures of the garments, which mimic the brushstrokes and color palettes of the paintings. By integrating these artworks, the collection highlights the ways in which each can inspire and elevate the other.
In response to the current uncertain state of the world, the “Lost Cloud” collection expresses a profound desire for peace and tranquility. The designs reflect a yearning for harmony and a retreat from the chaos of contemporary life. Through its serene color schemes, soft fabrics, and fluid silhouettes, the collection offers a sort of sanctuary. Take a closer look at the collection in the Gallery below:
