Achilles Ion Gabriel unveiled the anticipated FW24 campaign for his Paris-based ready-to-wear label. The campaign showcases the French singer Ichon and the esteemed fashion journalist and critic Sophie Fontanel, among other models.
The imagery of the campaign is a reflection of Achilles Ion Gabriel’s signature style, characterized by sharp execution combined with a twisted and dark sense of humor. The designs speak for themselves, showcasing Gabriel’s craftsmanship and attention to detail. “I’m a weirdly optimistic person with a very dark twist,” Gabriel remarks.
The Achilles Ion Gabriel FW24 collection features a range of gender-neutral ready-to-wear pieces, footwear, and accessories. The collection launches with the Rod Belt, which is available for pre-sale starting today exclusively at aig-limited.com. The belt, much like the rest of the collection, exemplifies Gabriel’s commitment to creating versatile and timeless pieces that can be worn by anyone, regardless of gender. The Rod Belt is expected to be a coveted item, setting the tone for the full collection’s release later this year.
On Sunday, September 1, 2024, the full Achilles Ion Gabriel FW24 collection will go live on the brand’s website and will be available at select stockists, including Selfridges. This collection promises to offer key wardrobe essentials such as tailoring, jersey, denim, knitwear, and leather pieces, all presented in the brand’s signature “AIG Blue.” Looking ahead, Achilles Ion Gabriel is set to present his sophomore collection at Paris Fashion Week this September.
Achilles Ion Gabriel, a Finnish-born designer, began his journey in footwear design in Finland before launching his namesake shoe label in Paris in 2012 while consulting for renowned brands such as Marni, Sunnei, and Marimekko. In June 2019, he was appointed Creative Director of CamperLab and took on the same role for Camper in August 2020, earning the Designer of the Year award at the 2022 Premios Icon ceremony by Icon El País in Madrid. In 2024, Gabriel embarks on a new endeavor with the launch of his Paris-based namesake brand, Achilles Ion Gabriel, focusing on gender-neutral ready-to-wear, footwear, and accessories. He debuted his collection at Pitti Uomo 105 in Florence on January 11, 2024, and continues to split his time between Camper’s HQ in Mallorca and his Paris studio.
