OTB Group has announced the appointment of Andrea Rosso as its Sustainability Ambassador, reinforcing its mission to promote responsible practices across all levels of the organization. In this role, Rosso will focus on expanding sustainability efforts both within the company and throughout the industry, working to embed environmentally conscious strategies into the Group’s operations.
This decision aligns with OTB’s ongoing initiative, Be Responsible. Be Brave., a framework designed to guide the company’s sustainable growth while shaping a more responsible future for fashion. With a track record of driving impactful projects, Rosso brings expertise and vision to this new position, building on his previous role as Sustainability Ambassador for Diesel, a title he has held since 2020.
Andrea Rosso’s leadership in sustainability has already left a mark on Diesel, where he introduced key initiatives that reshaped the brand’s approach to production and environmental responsibility. Under his guidance, Diesel collaborated with the United Nations Industrial Development Organization (UNIDO) on a circular economy project, aiming to create a more efficient and less wasteful supply chain. Additionally, his work encouraged partnerships with key industry players to develop collections with an emphasis on innovation and accountability.
Beyond working within corporate frameworks, Rosso has remained committed to educating consumers and industry professionals about sustainability. He has consistently advocated for an open and collaborative approach, emphasizing the importance of reshaping mindsets across the supply chain, from production teams to end consumers. His ability to bridge creative direction with forward-thinking environmental strategies makes him a natural choice for this expanded role.
As Sustainability Ambassador of OTB Group, Rosso will collaborate with the company’s sustainability team to execute initiatives across all OTB brands. His responsibilities will include developing internal training programs, ensuring that employees at all levels integrate sustainability into their work. Additionally, he will partner with research and development teams on projects centered around material innovation and treatment advancements.
Despite taking on this broader position, Rosso will continue to serve as Sustainability Ambassador and Creative Consultant at Diesel, maintaining his influence in both creative and strategic aspects of the brand. This dual role allows him to leverage Diesel’s sustainability initiatives while ensuring that best practices extend across OTB Group’s entire portfolio.
Renzo Rosso, Chairman and Founder of OTB Group, emphasized Andrea’s deep-rooted passion for sustainability and his ability to integrate creativity with long-term solutions. Describing him as an indispensable figure in OTB’s environmental efforts, Renzo highlighted Andrea’s role in shaping the company’s mission to create a more responsible fashion industry.
“Andrea has extensive experience in the field of sustainability, an extraordinary vision, and a deep passion for this topic. His life is permeated by this philosophy, which translates into authentic and ongoing commitment. He is able to combine creativity with a strong forward-thinking orientation, and has long been our point of reference in the mission towards a better world,” said Renzo Rosso.
