The 2025 edition of the BOSS OPEN has returned to Stuttgart, where BOSS once again takes center stage as title sponsor. Extending its support through 2030, the brand reinforces its ties to both tennis and the Baden-Württemberg region. The BOSS OPEN runs from June 7, 2025, through June 15, 2025.
BOSS ambassador Taylor Fritz leads the player roster this year, appearing on the grass courts of Tennis Club Weissenhof in pieces from the BOSS Tennis capsule. The collection equips him with functional and design-focused attire fit for competition. Alongside Fritz, the lineup includes Alexander Zverev, Ben Shelton, and Félix Auger-Aliassime, who all bring energy to Stuttgart’s summer tournament.
Visitors to the BOSS OPEN won’t just experience live tennis. On June 10, Boris Becker and Andrea Petkovic hosted a live taping of their podcast “Becker Petkovic,” joined by guests including HUGO BOSS CEO Daniel Grieder and tournament director Edwin Weindorfer. The second weekend will see even more off-court activity, with public figures such as Aleksander Aamodt Kilde, Alica Schmidt, Nicola Cavanis, Haley Kalil, Loris Karius, Miles Chamley-Watson, Rúrik Gíslason, Maximilian Mittelstädt, Elias Becker, Janis Danner, and Jessica De Oliveira attending the semi-finals and finals on June 14 and 15.
BOSS continues to increase its presence across the venue. Center Court, staff uniforms, and ball kids’ outfits all feature BOSS branding. A dedicated entertainment area on site includes the BOSS Bar, a DJ station, and the BOSS XP booth, which introduces guests to the brand’s interactive loyalty program. Fans can visit the fragrance stand to test and purchase BOSS scents, or stop by the themed photo booth to capture their time at the tournament.
The on-site BOSS pop-up store has become a hub for merchandise. Along with the Tennis capsule worn by Fritz, featuring branded shorts, a performance T-shirt, a quarter-zip, and a classic black cap, the shop also stocks an exclusive BOSS OPEN collection. These limited pieces include hoodies, polos, sweatshirts, T-shirts, vests, and caps in signature shades of black, white, and camel. BOSS athleisure and selected items from both Menswear and Womenswear lines are also available.
Food and drink offerings have also expanded under the direction of the brand’s own hospitality team, previously known for their work at the company headquarters and the BOSS Café at Outlet City Metzingen. The same team now manages the BOSS Bar, hospitality lounges, and VIP boxes at Center Court. With support from catering partners, they’ve created a rotating daily menu with input from chef Johann Lafer. Throughout the week, Lafer and his team will perform live show-cooking sessions.
The 2025 BOSS OPEN runs until Sunday, June 15. Those unable to attend in person can shop the BOSS Tennis capsule and BOSS OPEN merchandise online and in select BOSS stores globally.
