JOOPITER introduces a new jewelry mini collection designed by YOON, in collaboration with the globally influential K-pop group SEVENTEEN. The limited release features two necklaces, each rooted in the group’s symbolism and energy.
As creative director and designer, YOON channels SEVENTEEN’s connection with fans into two distinct designs that speak to their structure and legacy. Both necklaces draw directly from the group’s identity, their three-unit system, their 13-member lineup, and their strong bond with CARATs, their official fanbase.
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The Team SVT Colors Beads Necklace, priced at $925 USD, stands as a one-of-a-kind piece. YOON created it using sterling silver 925, resin pearl, and grass crystal, combining these materials to represent SEVENTEEN’s official fan colors: Rose Quartz and Serenity. These tones nod to the group’s layered formation of 13 members, 3 units, and their unified performance as one team.
This necklace carries meaning beyond its material value. As a singular edition, it serves as a tribute not only to the members but also to the community that supports them. With a limited run of just one, it anchors the collaboration in rarity and intimacy.
The Team SVT Charm Necklace, retailing at $210 USD, approaches the theme from a different angle. Instead of color, this design uses symbols to represent the group’s three-unit system. A speaker represents the Hip-Hop unit, a microphone stands in for Vocal, and the XVII symbol represents Performance.
YOON, known for her work across fashion and fine jewelry, spoke about what inspired her: “What stood out to me about SEVENTEEN wasn’t just their presence, it’s the way they connect with their fans. That bond feels genuine and global. When Pharrell brought up the idea, it just made sense. Designing something that reflects that kind of love and loyalty was exciting. I’d love to keep building together.”
Her approach builds on emotional connection, rather than trends, aligning with JOOPITER’s vision of creating pieces that hold cultural relevance and personal meaning.
The drop follows JOOPITER’s ongoing collaboration with SEVENTEEN and sacai. JOOPITER presents: sacai x SEVENTEEN, an online auction curated in partnership with the Japanese fashion house, runs through June 18. Alongside the auction, fans can shop merchandise from the collaboration through JOOPITER.com and sacai Cheongdam Seoul.
This jewelry release arrives shortly after the group debuted their fifth studio album HAPPY BURSTDAY, which features the new track “Bad Influence” produced by JOOPITER founder Pharrell Williams. The timing reflects a multi-platform strategy where music, fashion, and design come together under one unified creative direction.
All net proceeds from the auction and the YOON-designed jewelry collection will go to UNESCO, supporting educational and cultural initiatives worldwide. Through these collaborations, JOOPITER continues to shape its narrative around art, design, and music.
