Both champions receive their trophies from Louis Vuitton Trophy Trunks, presented by House Ambassadors BamBam and Chloë Grace Moretz alongside tennis legends Jennifer Capriati and Marat Safin.
The 2026 Australian Open crowned two new Melbourne champions this weekend, with Elena Rybakina and Carlos Alcaraz lifting the Daphne Akhurst Memorial Cup and Norman Brookes Challenge Cup respectively. Both trophies emerged from custom Louis Vuitton Trophy Trunks, hand-crafted at the Maison’s historic Asnières workshops, in ceremonies that underscored the French house’s deepening relationship with tennis’s biggest stages.
Women’s Final: Rybakina Defeats Sabalenka
Elena Rybakina claimed the women’s title on January 31st, defeating Aryna Sabalenka in three sets. Thai singer, rapper, and Louis Vuitton House Ambassador BamBam presented the Daphne Akhurst Memorial Cup alongside American tennis legend Jennifer Capriati, the 2001 Australian Open champion.
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BamBam wore a Louis Vuitton ensemble featuring a dark brown double-breasted jacket with brown pants, white shirt, and black derbies. The pairing of a global music star with a tennis icon reflects Louis Vuitton’s strategy of bridging entertainment and athletic heritage at trophy moments.
Men’s Final: Alcaraz Completes Career Grand Slam
Carlos Alcaraz followed on February 1st, defeating Novak Djokovic in four sets to claim his first Australian Open title and fifth Grand Slam championship. At 22, the Spaniard has now completed the career Grand Slam, holding titles from Melbourne, Roland Garros, Wimbledon (twice), and the US Open.
American actress and Louis Vuitton Ambassador Chloë Grace Moretz unveiled the Norman Brookes Challenge Cup alongside tennis legend Marat Safin. Moretz wore a black crinkled vinyl jacket with matching skirt, white LV Knot pumps, and Le Damier de Louis Vuitton fine jewelry earrings and ring in yellow diamonds.
As a Louis Vuitton Ambassador lifting a trophy from a Louis Vuitton trunk, presented by a fellow ambassador, Alcaraz’s moment represented a complete alignment of brand and athletic achievement.
The Trunk as Ceremony
Both Trophy Trunks share identical craftsmanship: Monogram canvas exteriors, brass locks, lozines, corners, and clasps unchanged since the 1860s. Front panels fold back to reveal a white “V” for Victory and Vuitton. Interiors are lined with microfibre in Australian Open blue, the AO logo featured on each cover.
The trunks have protected and transported their respective trophies throughout the tournament, transforming functional packaging into ceremonial theater. Since the Australian Open partnership began in 2023, the trunk reveal has become an integral part of the event’s visual identity.
Victory Travels in Louis Vuitton
The Melbourne finals sit within Louis Vuitton’s broader “Victory travels in Louis Vuitton” strategy, which has systematically positioned the house at sport’s most prestigious trophy moments since the America’s Cup partnership in 1983. The portfolio now includes the FIFA World Cup, Roland Garros, the Davis Cup, the NBA, the Rugby World Cup, the Ballon d’Or, and the Paris 2024 Olympic and Paralympic Games.
The Formula 1 expansion proves particularly instructive. Beginning with the Monaco Grand Prix in 2021 and extending to the full championship in 2025, Louis Vuitton recognized that F1’s transformation into a global entertainment property had created precisely the audience the house seeks: affluent, experience-driven consumers who view sport as lifestyle.
Tennis offers similar positioning. The Australian Open draws over 1.1 million fans annually and reaches more than one billion households globally. Every broadcast, photograph, and social media post of Rybakina’s and Alcaraz’s victories features the Monogram canvas as an integral element rather than an intrusive advertisement.
Two Champions, One Strategy
The weekend’s ceremonies revealed the sophistication of Louis Vuitton’s approach. By pairing House Ambassadors from music and film with tennis legends at each presentation, the house creates imagery that circulates across multiple fan bases. BamBam’s presence reaches audiences in Asia and the global K-pop community. Moretz connects to film and fashion audiences. Capriati and Safin anchor the moments in tennis credibility.
For Rybakina and Alcaraz, the trophies represent career milestones. For Louis Vuitton, they represent two more chapters in a four-decade strategy built on a simple premise: the most valuable real estate in sport is not the court, the track, or the field. It is the podium.
The 2026 Australian Open Women’s Final took place on January 31st; the Men’s Final on February 1st in Melbourne.
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For Louis Vuitton, the Melbourne triumph validates a strategy built on patience and precision. The trunk returns to Asnières. The trophy awaits its next champion. And the relationship between luxury and sport’s greatest moments grows ever more intertwined.
The 2026 Australian Open Men’s Final took place on February 1st in Melbourne.
