Bratz and the House of Jean Paul Gaultier have announced their latest venture: an exclusive Bratz x Jean Paul Gaultier Collector Doll set to launch on July 2, 2025. This bold crossover marks a defining moment in the toy-fashion space, uniting the iconic doll brand with one of Paris’ most legendary couture houses in a release that blends high fashion with pop cultural edge.
Dropping exclusively on bratz.com and jeanpaulgaultier.com, the collaboration introduces Bratz’s Sasha as the face of the designer partnership. The doll arrives dressed in two runway-worthy looks that channel the fearless aesthetics of both brands. Her first outfit revisits an archival Jean Paul Gaultier silhouette: a sculptural pink velvet bustier dress paired with a metallic Gaultier chain belt and black patent cleated heels. Her second look references the House’s ready-to-wear line, a marinière crop top with punk-inspired tartan mini skirt, finished with a white sailor hat and flowing blonde waves, a first for Sasha.
“This is Bratz at its boldest and most unforgettable,” said Jasmin Larian-Hekmat, Bratz Creative Director. “Partnering with an icon like Jean Paul Gaultier, who has consistently challenged norms and redefined style for decades, is a testament to Bratz’s enduring place in the fashion sphere.”
Limited to a select number of units, the $150 USD / €120 doll comes in collector-grade packaging featuring a custom safety pin handle and a fold-out display. A mini Bratz x Gaultier fashion magazine and fragrance bottle complete the luxury experience. For the most dedicated collectors, 100 individually numbered editions in special metallic packaging will retail for $250, available only via bratz.com.
“This exclusive collaboration celebrates two icons of nonconformity,” the House of Jean Paul Gaultier said in a statement. “Spectacular, avant-garde and outrageously iconic, Bratz x Jean Paul Gaultier is designed for true ‘Enfants Terribles’ only.”
The Bratz x Jean Paul Gaultier Collector Doll will go live on July 2, 2025 at 8 a.m. PDT / 5 p.m. CET, and is expected to sell out quickly given the cult status of both brands. This drop stands as a bold celebration of self-expression, design innovation, and the evolving conversation between toys and fashion.
