The sun is setting, turning the sky into a deep blue.
Magic moments between dream and reality begin.
Beautiful, intensive, free. Real? PARADISE.
A castle becomes the stage.
The night turns into frenzy.
Fashion is the expression of pure zest for life.
Marcel Ostertag invites you to celebrate the senses.
A baroque fairytale with electronic beat.
A rave in the garden of the muses.
Inspired by baroque opulence, the 70 ́s glamour
and the energy of the 90 ́s, a collection has been created
that unites these opposites and opens up new places of longing.
PARADISE is a place where we can let go.
Where we dance, dream, laugh – together.
Where fashion is not only worn but experienced.
Where the past, present and future become one.
Marcel Ostertag – PARADISE
Marcel Ostertag‘s Spring Summer 2026 collection can be interpreted as a tribute to togetherness, celebration and life. This line is characterised by the combination of baroque details with iconic 70s silhouettes and the rebellious style of the 90s rave culture. This unusual and wild mixture will definitely be remembered for its unmistakable overall impression. At the beginning of the show, the audience saw a film that presented the new exclusive sleeve design of the IONIQ 9 Hyundai, a fully electric SUV, which Marcel Ostertag designed in cooperation with Hyundai.
This line includes numerous swinging dresses with corsage details, various flower prints and delicate lace. The particularly creative choice of prints stands out in this collection. Both tiles, flowers and paisley prints are visible. Each of the individual looks, be it 70s suits, waving dresses with frills – every single piece tells its own story.
Marcel Ostertag attached particular importance to the fact that all his creations, despite their elaborate details and extravagance, can be easily integrated into everyday wardrobe and are not only wearable for special occasions. Furthermore, the outfits should be suitable for every generation. The looks are designed to be convincing and making a clear statement, but not to overwhelm the wearer. The designer celebrates life and his new collection with bold colours and glamorous moments that convey strength to the wearer.
The colour palette of this collection radiates energy and grace: it consist of several eye-catching red tones, such as scarlet, fire engine red and ruby red. In addition to that, some green nuances are applied, for example lime, moss and emerald. There are also a few shades of violet, for instance lilac and orchid. Timeless, classic colour tones also play a major role in Marcel Ostertag’s “Paradise” for next season, such as black, sheer white and caramel.
For 19 years, Marcel Ostertag has been committed to finding sustainable strategies. In addition to his commitment to animal welfare, this topic is very close to his heart. Long before sustainability became a trend, he asked himself how luxury fashion could be produced sustainably and found ideas for this. Dead Stock Fabrics have been an important part of his collections for many seasons. This refers to high-quality materials that already exist and can be purchased from luxury brands. The utilisation of these existing fabrics prevents overproduction and is considered to conserve resources. In addition, a lifetime repair service is offered for the garments, ensuring they can be worn for a long time to come.
As accessories, Marcel Ostertag x Mister Spex glasses made of an organic acetate, were added. For this collaboration, environmentally friendly materials were paired with stylish designs. The influences and inspirations of the 70s were also clearly recognisable here and therefore a modern, wearable and characteristic unisex collection was shown.
PARADISE celebrates togetherness and life with a combination of baroque details and iconic 70s silhouettes and the rebellious style of the 90s rave culture. The mixture of these various style elements creates an extremely individual, unique overall impression. At the same time, great importance is attached to ensuring that the creations can be worn at any age and for many occasions.
Review by Sussan Zeck for D’SCENE Magazine
Images Courtesy of Marcel Ostertag / ©Matt Jelonek Getty Images
