Nike has officially launched its Fall 2025 Air Max Muse campaign, with global music sensation Tyla at the forefront. First introduced in November 2024, the silhouette pushes the Air Max line into new territory, merging performance engineering with fashion-forward design in a style tailored for women.
SNEAKERS
Designed by Can Eldem, the Air Max Muse features molded synthetic leather overlays and a mix of finishes that contrast across the upper. The shoe introduces a fresh visual language for Nike’s Air cushioning, with sculptural proportions and a sleek, semi-gloss surface that gives it a distinct presence on and off the street.
“The silhouette was designed to surprise women sneaker fans, capturing their attention and imagination with a new application of Air,” said Eldem.
Initially released in a standout metallic silver, the Muse now arrives in expanded colorways, including Oil Green and Sand Drift, further cementing its place as a versatile staple for those who blur the line between sport and style.
Tyla joins a roster of high-profile figures embracing the silhouette, including gymnast Jordan Chiles, tennis star Qinwen Zheng, and stylist Veneda Carter. Speaking on her connection to the shoe, Tyla shared, “It feels like a running shoe, like a workout shoe, but it’s not. It’s something that you can wear out.”
With Air Max Muse, Nike delivers a statement piece that moves fluidly between active and elevated, designed for the 10k-step days as much as for the photo-op moments. The Fall 2025 campaign, fronted by Tyla, is now live, and the silhouette is available via Nike’s website.
