Gap launched its Fall 2025 campaign, “Better in Denim,” with global girl group KATSEYE as its lead. The campaign arrives with music, choreography, and denim at its center, underscoring Gap’s focus on creativity, energy, and generational connection.
KATSEYE, takes the spotlight styled in reimagined Long & Lean jeans and new denim separates. The campaign emphasizes the group’s identity as an international act shaped by cultural diversity and self-expression. Their presence links Gap’s history in music and fashion with a rising generation of performers. Each member brings her own interpretation to the denim looks, making the campaign both collective and personal.
The visuals build around a custom Los Angeles set designed as a circular formation, described as a “circle of love.” Dancers enter gradually, layering movement to symbolize community and togetherness. Denim moves with the choreography, demonstrating how Gap designed the pieces not just for fit but for motion. The video ends with the group and dancers joined in synchronized rhythm, a visual metaphor for shared style and collective energy.
For the members of KATSEYE, the collaboration carried authenticity. They noted how Gap encouraged them to appear as themselves, wearing denim that reflected their style and culture. That sentiment echoed across the collection, where the denim, whether in bralettes, skirts, or wide-leg cuts, was designed to adapt to each wearer.
The product lineup centers on the return of the Long & Lean jean, an early 2000s icon reintroduced with updated construction. The modernized fit features a redesigned waistband, added comfort, and ten seasonal washes. Alongside the Long & Lean, Gap presents denim in multiple rises and leg shapes, from skinny to baggy.
Each member of KATSEYE appears in specific looks, from Lara Raj in Low Rise Long & Lean Jeans to Sophia Laforteza in a pleated mini skirt and denim jacket. Megan Skiendiel pairs a denim crop shell tank with baggy jeans, while Yoonchae Jeung wears the Denim Racing Jacket with Long & Lean jeans. Daniela Avanzini and Manon Bannerman complete the lineup with bodysuits, dresses, and baggy silhouettes that expand the denim story across different fits.
In addition to denim, Gap introduces a limited-edition KATSEYE logo hoodie, priced at $79.99. Available for pre-order on August 22, the hoodie carries the group’s name beneath Gap’s arch logo. Each member selected colors for the hoodie, referencing their upcoming album Beautiful Chaos.
Robbie Blue, choreographer for the campaign, described the project as a chance to work across styles. Referencing Fosse technique, ballet, hip-hop, and jazz funk, he designed the choreography to reflect decades of dance in the same way denim crosses eras. His goal was to show how movement and clothing interact, allowing freedom without restriction.
