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Mona Tougaard is the Face of Rabanne Fall Winter 2025 Collection

Discover Rabanne's latest campaign starring Mona Tougaard captured by Craig McDean

September 24, 2025
in Ad Campaigns, Craig McDean, Elite Models, Fall Winter 2025 Campaigns, Marie-Amelie Sauve, Mona Tougaard, Paco Rabanne, Womenswear
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Rabanne
©RABANNE, Photography by Craig McDean

Fashion house Rabanne introduces its Fall Winter 2025 campaign starring top model Mona Tougaard lensed by fashion photographer Craig McDean. In charge of styling was Marie Amélie Sauve, with casting direction from Piergiorgio Del Moro, and production by Endorphyn. Beauty is work of hair stylist Damien Boissinot, and makeup artist Hiromi Ueda. Still life photography by Romain Laprade.

The campaign channels an atmosphere of contradictions, where power radiates through contrasts between concealment and revelation, strength and sensuality.

Rabanne
©RABANNE, Photography by Craig McDean
Bag
©RABANNE, Photography by Romain Laprade

Julien Dossena crafted a collection that draws energy from tension, turning protective forms into poetic gestures and creating silhouettes alive with movement. Materials carry much of this narrative. Coated cottons and structured wools reveal glimmers of radiance, while plush faux fur emerges from beneath precise tailoring. Hero pieces include a jacket edged with sequins, a pill-print satin suit, and skirts trimmed with wild tufts of fur. Each garment underscores the sense of energy moving through construction, where protection transforms into expression.

Rabanne
©RABANNE, Photography by Craig McDean
Bag
©RABANNE, Photography by Romain Laprade
Bag
©RABANNE, Photography by Romain Laprade

Color sharpens the contrasts. A palette of apricot, lilac, green glass, burgundy, deep blue, brown, and black strikes a balance between warmth and coolness.

Silhouettes introduce another dimension of tension. Metallic mesh appears with lace set under tinted plastic shells, while dresses in wool or leather carry floating sheaths that shimmer on the surface. Longer sheer layers reveal the body beneath, creating a charged transparency.

Key
©RABANNE, Photography by Romain Laprade
Bag
©RABANNE, Photography by Romain Laprade
Bag
©RABANNE, Photography by Romain Laprade

Footwear grounds the looks with dual references: combat boots laced high for force, and Mary Janes paired with glittering socks that hint at grunge and fragments of past style codes.

Tags: ad campaignsFW25Top ModelsWomenswear
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

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