PUMA and Madhappy have joined forces for their first-ever collaboration, with model Lila Moss fronting the campaign. The 19-piece collection fuses PUMA’s sport heritage with Madhappy’s message of optimism and community, offering a thoughtful take on modern streetwear.
SPORTSWEAR
Designed to bring together athletic energy and emotional authenticity, the capsule reflects both brands’ shared focus on connection and inclusivity. The apparel centers on relaxed, tonal pieces that prioritize comfort and ease, encouraging wearers to express themselves freely. The reimagined T7 Tracksuit anchors the collection, featuring Madhappy’s signature embroidery and an oversized silhouette. Complementary pieces include cozy Terry Hoodies and essential T-shirts crafted for everyday wear.
At the forefront of the footwear offering is the Speedcat Plus sneaker, reinterpreted through Madhappy’s lens for the first time. Constructed from soft suede and premium leather, the design blends refinement with versatility while maintaining its motorsport-inspired edge. The minimalist accessories and neutral color palette tie the range together, echoing Madhappy’s understated aesthetic.
Lila Moss embodies the collaboration’s spirit in the campaign, shot with a focus on individuality and quiet confidence. Her presence brings a youthful yet grounded energy that aligns with the collection’s message of positivity and connection.
The PUMA x Madhappy collection is available now via Madhappy, with prices ranging from $50 to $175 USD, and will launch globally through PUMA on October 30.
