FENDI taps Yuna Shin of K-pop sensation ITZY to front its Spring Summer 2026 Pre-Collection campaign, a dreamy exploration of feminine energy, disco nostalgia, and the carefree glamour that defines the house’s new chapter. Captured under ethereal lighting, the images merge old-school sparkle with contemporary poise, offering a softer, more intimate take on FENDI’s luxury codes.
Designed by Silvia Venturini Fendi, the collection bridges everyday ease with statement design. Shin appears in a vibrant blue jacket and black striped trousers, styled with the Peekaboo ISeeU Small, a house icon that balances structure and play. Another look reimagines the spirit of 1980s nightlife through an abstract polka-dot silk shirt and shorts, paired with the Mamma Baguette, a symbol of FENDI’s evolving femininity. The styling infuses retro glamour with a youthful sense of confidence, polished yet spontaneous.
Each frame captures movement and emotion: glints of silver reflect across the set as soft focus envelops Shin in an almost cinematic glow. It’s FENDI fantasy at its most refined, a balance of attitude and elegance that echoes through the entire SS26 season.
Unveiled earlier this September at Milan Fashion Week, FENDI’s full SS26 collection expanded on these ideas with couture precision, sportswear elements, and color-soaked tailoring. The Pre-Collection, with its signature cool blues and relaxed shapes, offers a more personal interpretation of that vision, an edit designed for the modern woman who dresses for mood, not rules.
The FENDI SS26 Pre-Collection launches November 6, 2025, on the brand’s official website and in select boutiques worldwide.
this is just truly random at this point! i have never ever heard of this girl Yuna. To these stupid brand now we can sell any randkom Korean as a brand ambassador. WHO IS SHE?