Luxury house Louis Vuitton reveals its Men’s Spring Summer 2026 Pre-Collection under the direction of Pharrell Williams, captured in a campaign that brings heritage and modern tailoring into focus. The visuals, photographed and filmed by Oliver Hadlee Pearch, feature Friend of the House Jude Bellingham and House Ambassador Callum Turner in a distinctly British atmosphere that recalls the roots of fine craftsmanship and traditional dress codes.
The campaign situates the English footballer and the London-born actor in country gardens, stone terraces, and among classic British monuments. Both wear looks that reinterpret historical tailoring through a contemporary lens, merging utility and sophistication. The wardrobe reflects a study of contrasts, formal pieces paired with functional design, capturing Williams’ vision of the modern traveler: half globetrotter, half countryside gentleman.
The collection features tailoring with fluid shapes and subtle ease. A Prince of Wales LV Monogram jacket and waistcoat, a herringbone overcoat with defined shoulders, and a three-piece virgin wool suit reveal refined construction with relaxed proportions. These pieces appear beside practical staples such as ribbed sailor-collar zip-ups, flannel trousers, and denim. The collection also includes hybrid garments like a leather-sleeved windbreaker, tweed-shelled blouson, and Monogram quilted gilet, all maintaining a dialogue between heritage and function.
Footwear takes center stage with the LV Tilted, a low-top sneaker inspired by 1990s skate culture, featuring a tilted LV logo on a padded tongue and a wide Damier-patterned rubber sole. Complementing it, the LV Touch line introduces refined travel accessories, bags and backpacks crafted in grained calfskin with raw-cut suede accents. These designs reflect Louis Vuitton’s tradition of Italian leather expertise, aligning elegance with daily practicality.
The campaign extends its charm to a pet accessory capsule, echoing the collection’s English countryside setting. British breeds including the Welsh Corgi, English Cocker Spaniel, and Border Collie appear in the imagery, modeling LV Monogram leather leashes, collars, and harnesses. The capsule also includes cleanup bag dispensers tailored to specific breeds, pet puffer jackets, fleece throws, and Louis Vuitton travel carriers such as the Speedy Pet Trunk, Malle Chien, Kennel Trunk, Neverfull for pets, Sac Chien, Dog Bed Trunk, and pet Backpack.
Louis Vuitton’s Men’s Spring/Summer 2026 Pre-Collection first drop is now in stores, with the second release arriving on November 11.
