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A Day Upstate: Thom Browne Fall Winter 2025 Collection

The designer turns a Hudson Valley retreat into a reflection of craft and character

October 31, 2025
in Ad Campaigns, Fall Winter 2025 Campaigns, Menswear, Thom Browne, Womenswear
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THOM BROWNE
©THOM BROWNE

Thom Browne presents his Fall Winter 2025 collection with a fashion story titled A Day Upstate, set in the Hudson Valley, New York. The narrative follows a full day from morning stillness to night’s warmth, framed by Browne’s codes of structure, texture, and play. The scene opens in early light: black down-filled coats glint under the sun, wool trousers graze calf-leather boots, and the rhythm of steps on gravel marks the start of the day.

As guests arrive, the air softens. Luggage lands beside stone walls, voices rise over the quiet, and coats give way to conversation. The clothing mirrors this scene, technical outerwear layered over tailored suits, corduroy mixed with wool pinstripes, gingham drawn into cashmere and cotton. Each fabric feels designed for weather and routine, grounding luxury in utility.

THOM BROWNE
©THOM BROWNE
THOM BROWNE
©THOM BROWNE

Near the creek, a game of fishing unfolds with wry humor. Suits dip into the water, skirts brush against reeds, and apples replace accessories. Checked pleated skirts with appliquéd geese appear beside knee-high socks and cardigans, while the four-bar emblem runs along varsity bombers and zip pullovers. The palette remains grounded in greys and blacks, allowing form to lead.

As daylight fades, the tone shifts toward evening. Tweed trousers meet wingtip pumps; sheer silk organza skirts layer over corsets and sport coats. Tricolor details peek beneath the surface, a quiet mark of the designer’s vocabulary. The air turns colder, and the setting transforms from outdoors to candlelit dinner, each transition mirrored through dress.

Bag
©THOM BROWNE
FW25
©THOM BROWNE

Crafted in Italy, the Fall Winter 2025 collection joins technical construction with formal design. Down, tweed, wool, and silk appear side by side, each material built for movement and occasion.

As night settles, candlelight fills the room beside a slow-burning fire. Friends gather in layers of wool and down, laughter rising between rounds of backgammon. Outside, frost gathers on the windows. Inside, warmth lingers through fabric and company. Thom Browne’s Fall Winter 2025 collection follows the arc of a single day, from the first walk under pale light to laughter beside a fire.

View Gallery 17 images
Tags: ad campaignFW25menswearWomenswear
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

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