Ferragamo approaches Holiday 2025 with a series of short films and images that frame the season through nostalgia, family rituals, and the anticipation of new memories. The project reflects on the familiar rhythm of winter traditions, old movies, familiar songs, and gatherings that repeat every year, while proposing a future-focused view of holiday moments still to be created. The campaign imagines a holiday already in motion, inviting us to step into it and shape the memories that will later feel cinematic.
HOLIDAY SEASON
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The collection centers on two recurring rituals of the season: dressing for special occasions and choosing gifts that feel personal. For women, the selection begins with the Hug bag in multiple versions, including gold or burgundy eel skin and a small red-feather style that doubles as a pouch. A black calfskin Hug trimmed with mink-effect kid skin introduces a darker, dramatic edge. Playful options include a miniature evening bag covered in burgundy petals and flowers, and a compact satchel in metallic gold. Small leather goods in gold and silver amplify the holiday mood through reflective textures.
Ferragamo expands the accessories offering with charms, including a heart-shaped Hug charm that hides a mirror and a miniature Varina shoe charm. The Gancini chain belt appears as a core seasonal piece. Silk foulards serve collectors, featuring reimagined illustrations of Palazzo Spini Feroni and other Florentine references, along with prints inspired by innovative Ferragamo footwear.
Shoes options range from a gold leather ballerina with an updated Vara plate to velvet styles with crystals, sequined Mary-Janes, eel skin wedges, and butterfly-bow slingbacks. Cage sandals set with multicolored crystals introduce a sculptural evening option. Jewelry follows the same direction, with pieces shaped around golden Gancini motifs, flowers, and pearls.
The men’s offering focuses on craftsmanship and longevity, led by Tramezza shoes that reflect Ferragamo’s artisanal construction. A velvet loafer with a grosgrain ribbon and metallic Gancini buckle gives formalwear a refined update. The Hug bag appears in soft leather, while a darker version features a hand-woven band that runs vertically into the handles. Bags and backpacks for daily use adopt Gancini closures, including a briefcase in warm degradé leather with edges that darken gradually. Silk ties, belts, and scarves reinforce the idea of practical yet elevated gifting.
Ferragamo will bring the collection into its boutiques through dedicated in-store events and workshops throughout the season, paired with digital content across social platforms. The House frames the line as an invitation to create memories that feel personal now and nostalgic later, objects chosen for the present, destined to be remembered.
