Ferrari introduces its 2025 Holiday Campaign, a cinematic ode to connection, emotion, and the shared pulse that defines its global community. Set in Maranello, the home of Ferrari, the film unfolds from the brand’s legendary façade on Via Abetone Inferiore to Ristorante Cavallino, where warmth, movement, and human connection become the heart of the story.
HOLIDAY SEASON
Directed by Lorenzo Gironi, the campaign transforms emotion into choreography. Through dance, the performers express Ferrari’s rhythm, passion translated into motion, energy into language. Every gesture carries the brand’s essence: precision, vitality, and the power of unity. What begins as movement evolves into celebration, reflecting a philosophy that extends far beyond performance.
Ferrari’s Holiday narrative is rooted in togetherness, a celebration of community rather than individualism. It speaks to the strength of a collective spirit, where the joy of being together becomes the ultimate form of luxury. The campaign captures that rare balance of intimacy and grandeur, reminding the viewer that Ferrari’s legacy lives not only in its design, but in the people it connects.
Creative Director Rocco Iannone presents a selection of womenswear, menswear, kidswear, footwear, accessories, jewellery, and bags, all echoing Ferrari’s design language of elegance and innovation. Key highlights include The Ferrari GT Bag and La Ferrari Dino Bag, both reimagined in festive colours and new silhouettes that reflect the dynamism of the season.
The Holiday 2025 Collection launches November 15th, 2025, in Ferrari Boutiques worldwide and online at store.ferrari.com.
